Hindustan Motors Limited Analysis

Hindustan Motors Limited Analysis Hindustan Motors Limited is ancestor to all automobile manufacturing companies of India. It was established in 1942 before Indias independence. It was a flagship company of C.K. Birla group. Initially company had a small assembling plant at Port Okha, Gujarat. Main purpose was to reduce transportation cost because all parts were imported from foreign companies. Later it was shifted to Uttarpara, West Bengal due to cheaper raw materials and cheap labor cost. This later resulted in one of the most successful motor car of India the ambassador. Apart from the ambassador Hindustan Motors Limited has been active in production of various types of passenger cars, trucks and multi utility vehicle. Hindustan motors collaborated with Mitsubishi motors, Japan and introduce mid size premium segment cars such as Mitsubishi Lancer, Lancer select and Lancer Cedia. The company brought first sports utility vehicle to India which was Mitsubishi Pajero. Besides passenger cars (Ambassador, Grand, and Avigo), Multi Utility Vehicles (Trekker, Porter, and Pushpak) and the RTV, Hindustan Motors also manufactures passenger cars in the mid size premium segment (Mitsubishi Lancer, Lancer Select, and Lancer Cedia) and has brought in Sports Utility Vehicle (Mitsubishi Pajero) into the Indian market in collaboration with Mitsubishi Motors, Japan. Company made collaboration with General Motors and their joint venture produced Bedford trucks and Vauxhall motors during eighties and nineties. The partnership became 50-50 when General Motors bought Hindustan Motors plant at Halol, Gujarat in 1999. After almost seven decades Hindustan Motors is still actively contributing in countrys automobile market. Its manufacturing facilities are established in Madhya Pradesh, Tamil Nadu and West Bengal. Hindustan Motors motto is quality, safety with environmental care. It has been providing total solutions for customer care. Executive Summary: C. K. Birla: He is the chairman of the Board of Hindustan Motors LTD. He has a vast experience of business as he has been a successful industrialist since decades. Along with the chairmans post he serves as an independent non executive director of Hindustan Motors LTD. Manoj Jha:  Ã‚  Ã‚  Ã‚   He is recently promoted as a Managing Director at Hindustan Motors LTD. He is an executive vice president of engineering division and member of the management board. He studied hi engineering from Ranchi University. Yogesh Goenka: He is a chief financial officer, compliance officer and company secretary. He did Bachelor of commerce as well as AICWA, ACS, MBM. OBJECTIVE OF THE COMPANY: Main objective of the company is to provide an automobile with comfort and safety. The company has collaboration with international companies such as general motors, Vauxhall motors and Mitsubishi motor suggests that company has always been thriving for technology. Still the company is looking for development and technological enhancement to overcome recent declining in its sell. According to the chairman of Hindustan Motors the company main objective is to increase the selling of their models by improving its managerial structure. The company is looking for new and affordable product which can boost up their selling. Main purpose of this project paper is to study about declining of their once most successful model the ambassador. The Product-à ¯Ã†â€™Ã‚   The ambassador The ambassador model was based on Morris Oxford model which was manufactured in Cowley by Morris motors. Initially Hindustan motors started the production of Land master in 1954 near Uttarpara plant Kolkata. This led to production of ambassador in 1957. Thus 1957 can be counted as e year when ambassador first came into existence. The ambassador was considered to be best suited to harsh Indian terrain thats why it became very popular. AT that time it was said if you want to have comfort have an ambassador. Till 1980s there were only two Indian cars available in Indian market: ambassador and padmini. Due to its comfort and ability to sustain heavy blows on harsh terrain ambassador captured almost 70% of the Indian automobile market. It is to be noted that ambassador was once called the limousine of India because all politicians, famous businessmen prefer to have ambassador. It was a status symbol because of its proud appearance. It is strange that till 2001 the ambassador remain popular in taxi segment because it was said that the ambassador has ability to sustain shock during motor accident better than any other car available at that time. The credit goes to the manufacturing department of ambassador because the chassis of ambassador was such rigid that it can bear heavy blow from front as well as from side and rear. Till 90s India was sellers market means customer had to wait for a long time to get the product. Take an example of BAJAJ scooter, during 80s the condition was if son wants a scooter than father should apply for that so that after a long time son can be able to drive it. Well it is an exaggeration but the conditions for automobile market were very bad especially for a new company to jump in because government had laid very harsh rules on foreign companys entry and imported material became very costly. This give ambassador a dominant position for a few decades with some extraordinary features as discussed above and the ambassador succeeded to maintain it for a long period. Decline-à ¯Ã†â€™Ã‚   The product is in decline during last decade and the sales are decreasing it is surprising for such once successful model. To find out the products recent condition PORTER model analysis and SWOT analysis have been carried out as shown below. PORTER model analysis:- Against new entrants such as Maruti Suzuki, Honda, Ford, Hyundai etc the company failed to compete and continued with their existing strategy. It has found that after the year of 2000 the product has been in decline the table below gives its detail. As shown in the table despite of increasing number of automobiles in India the selling of ambassador is continuously decreasing. The company failed to cop up with ongoing circumstances such as in case of suppliers it failed to judge the pace of the industry and it remained slow in comparison of others. The company remained stick to only one brand means they didnt have varieties of products. The ambassador was available with nearly the same features throughout its existence. While Maruti Suzuki which has become the largest car manufacturer of India implemented various products having various features which made the company growing in terms of profit and selling. Companys market share has been decreased due to internal rivalry among union and management. SWOT analysis: Strength: Ambassador was the first car produce by an Indian company. It became a huge success story as well. There was a time when ambassador was exported to the countries like Pakistan, Bangladesh, Sri lanka and Myanmar. It was exported to Middle East countries as well. Due to its long reign in India Company has a broad network of service centers. It consists of 115 strong dealers, 50 parts dealers and 60 additional exclusive parts dealers. In 2006 the company has invested huge amount to establish production capacity for its product part. As stated earlier the image of ambassador as a car is still strong in Indian customers mind as trustworthy vehicle in all terms. Weaknesses The model hasnt been changed much since its first appearance. A customer needs change with improvement in outer look as well as its performance. As far as performance is concerned the ambassador is OK if compared with the modern cars. In case of look, its not at all attractive or impressive for younger generation. The company came to manufacturing when government rules were tough for any outsiders. As stated earlier Indian market at that time was sellers market. Low volume high price is all that Hindustan motors gave to its customers. When the laws were made liberal and new companies jumped into Indian market the company didnt make considerable changes for manufacturing process which couldnt cop up with new demand. Ambassador is the most dominant among all products of Hindustan motors. However new customers want safety with fuel efficiency. Ambassador promises safety but it was not fuel efficient when compared to modern cars. The employees were not efficient due to union problems which were a result of improper human resource management. Though the company had made several tie ups but later on when required to obtain new technology it lacks global export markets. Opportunities The ambassador is still recognized as the most comfortable car. Old age people prefer to have ambassador than any other car due to its impressive record against accidents. The company can modify the same car and it can make it more fuel efficient to attract middle class. There are examples of such long reigning cars. Take an example of Volkswagen beetle which was introduce in early 40s and its production continued till the beginning of 21st century. Volkswagen has achieved this by continuously changing the design and internal features. Same is needed to be done in case of ambassador as well. Threats Employees are not motivated enough to their job faithfully. More and more new companies are coming to India as it is becoming a giant market for automobile industry. Every companys aim is to provide the most fuel efficient and trustworthy car. According to company ambassador has been designed and manufactured over the years in such a way that it is almost difficult to change its features. It is most important to see how company has implemented the marketing mix strategy to its product so that it is declining. 4 PS OF MARKETING: Product: Ambassador the first Indian car manufactured in India. The most successful car of Indian automobile history. Figure : Ambassador The ambassador has a powerful 5420 cc engine, heavy axles, hydraulic brakes and bigger suspensions. Before considering the ambassador first of all it is required to know what company should be looking for when they introduce their product. For whom it is manufacturing its product? How much benefit they are expecting? Which position going to be the best for their product? What is their product offering that others is not? When the ambassador was launched the company was fully aware that only rich people would be buying their product therefore they provided all facilities that were present at that time. Also ambassadors have been used by ministers as well so for them there were special models having security implements such as bullet proof glass. The company was fully aware of what it going to achieve because at that time there was no competition and the market was open to it. Price: Pricing is another important element of marketing mix. Pricing brings money back to the company and companys profit depends on it. Other three Ps depends on price; it is easy to understand that remaining P require cost. Product needs cost from early design to manufacture. Placing means distribution also needs cost. Promotion also requires cost. These costs are variable cost to the company. Pricing to be perfect must show supply and demand relationship. Pricing a product too high or too low cause loss to the company therefore it should lie in between. There are different factors which should be considered as shown below. Fixed and variable costs Competition Company objectives Proposed positioning strategies Target group and willingness to pay In case of ambassador Hindustan Motors has used Product Line Pricing i.e. For the same product the company has set different prices for different features. Place: Place strategies Place strategies include the ways of distribution by the manufacturer. The manufacturer should have a clear idea about the market. The manufacturer should be aware of the demand and accordingly it should provide the supply. These demand and supply should be balanced properly because in a condition where supply is less than demand, the customer dissatisfaction in acquiring the product results into loss for the company. In most conditions the customers starts favor other companies product though they are not as better. Therefore just because of improper supply the company lost its good will. There are mainly two kinds of placing strategies. The manufacture may go through any one of them depending upon which suits it the most. As shown in figure in one strategy there isnt direct contact between manufacturer and the customer in this case the company doesnt need to carry out surveys for demands all it needs to do is maintaining proper supply to the whole seller. However in this case the company may not come to know about what the customer wants and this leads to misinterpretation of customer need due to indirect contact having so many extra elements in between. This problem can be removed by maintaining direct contact of the company with its customer as shown in figure. In this case the manufacturer directly supplies its products to the customer. But this needs a wide distribution network by the company which is costly depending upon the size of the company. First channel of distribution is called indirect distribution and second channel of distribution is called direct distribution. indirect distributiondirect distribution Figure : Above indirect distribution (left) and direct distribution (right).   The ambassador has been distributed by indirect distribution method thats the reason why in later years the company fails to recognize the customers need. Depending on the type of product being distributed there are three common distribution strategies available: Distribution: According to the nature of the product there are few distribution strategies as shown below. Intensive distribution: As the name suggests this distribution is high in numbers and widely spread. It generally doesnt need the survey as the products are common and general. Example: chocolate, soft drinks, biscuit Exclusive distribution: Some products are there which need proper demonstration and guidance so that customer can be made fully aware of what he is paying for. These products are highly prices. Example: Cars, bikes etc. Selective distribution: This kind of distribution consists of wide space where customer has a freedom to have a look and select a product from wide varieties. Example: TV, computers etc. Hindustan motors have used exclusive distribution method over the year which is common for any car manufacturer. Promotion Promotion means advertising the product. A product without promotion is a complete failure as through the promotion the customer comes to know about the product. There are different promotion strategies as shown below. Advertisement: Advertisement can be said as a non personal promotion activity through media. Public relations: Good relations with the customers as well as media persons make the promotion easier as in this case company doesnt need to do anything. Sales promotion: Company can give vouchers or coupons to attract the customer. Discount scheme, free scheme are examples of sales promotion. Personal selling: Door to door selling or personal to personal selling comes under this category. Promotion of ambassador comes under the public relations as due to its image as a successful car the media and people has been promoting it over the years. The company has never or barely used advertisement or sales promotion. RECENT CONDITION: Company Sales during 2010 (million Rs.) Hindustan motors 5802.7 Maruti suzuki 296230.10 Swaraj Mazda 7167.60 Mahindra and Mahindra 186021.10 Table : Comparison of sales with other companies (Source: http://bseindia.com/bseplus/StockReach/AdvanceStockReach.aspx?scripcode=500500) It can be seen from the figures that at present the company is far behind from market leaders like Maruti Suzuki and Mahindra and Mahindra. CRITICAL ANALYSIS: Critical analysis of this particular project requires thorough understanding of marketing mix strategy. To give personal views about anything first of all one should make himself familiar with the subject. Thats exactly what I did. Before starting the project I went through on line papers and explanation about the marketing mix strategy. I found that though everywhere the concept to be used was marketing mix but its implementation was different. Like All roads lead to Rome all of them were leading to the success of their company by successful implementation of marketing mix strategy. During the lectures I heard the tutors saying about getting into marketing mix by doing a practical experiment. It is obvious that they were not saying about establishing a new company of implementing a marketing mix strategy actually. Its about taking any company and than putting my own ideas about marketing mix strategy into motion. The same thing has been done by me during this assignment. I have sele cted a company the product of which is in decline since three or four years. I carried out analysis based on what was taught to me. Now I am going to give my personal opinion about marketing mix strategy and its implementation. In the beginning it is important about the value offered by the company to its customers. I have selected the oldest Indian automobile company named Hindustan motors. The product which I considered was ambassador car. The product has been successful until last two decades than it started declining due to the factors which I have discussed earlier. So what is value? In general the value can be defined as the ratio of function to the cost. Any company can increase the value of its product by increasing its function and decreasing its cost. Functions may vary accordingly such as it may be visual appearance, comfort, promising performance etc. It seems simple to increasing value by increasing function or by decreasing cost but actually it is the most important and complex feature for any manufacturing company to be succeeded. A customer always judge the product by the value offered from it. Sometimes it may be more functions sometimes it may be less costs. The company should be therefore aware of what customer wants from its product. If company knows the value expected from the customer it tries to make some changes into the product in terms of functions or cost. This is not an easy task because the company has to make some changes in its manufacturing process and sometimes within the organization. One wrong step can lead to complete contradict out come and leads company to the loss. According to Devst the value creation process is more effective in manufacturing company than other sectors (Deyst, 2000). Other sectors include service sectors such as an airline company, insurance company where the company provides service instead of the product. It appears that these service sectors change their goal and direction more rapidly than the manufacturing sectors. Therefore value creation process is not as important for them as it is for manufacturing companies. For manufacturing companies final value of the product depends on value of the product during its manufacturing process. In other words according to Lean development of product and final value of the product are strongly related with each other (Lean, 1998). Thus the value should be defined after each phase of the product development process. However creation of value at each stage requires severe value addition to move ahead of the competitor. There are few who think that value creation process cant lead company towards its goal. According to Lloyd value creation doesnt indicate the vision of the company. Value is nothing rather than a conceptual idea. I dont agree with that because I have found during the research for this particular company that defining value is the most important factor to attain marketing lead. Hindustan Motors failed to attain value in terms of appearance and fuel efficiency of ambassador when other companies were launching new products into the market. This leads to decreasing sales of ambassador. The company didnt make proper market research and they continued to do the same over the past years. The outlook of the ambassador is the same as it was 40 years ago. The ration of function to cost became unstable due to decreasing functions of the car. In terms of price also the car was costly as company was making limited production and failed to grasp new concept of high volume production for low price and high profit. From my research of old papers and publications I found one thing in common. Most of the authors consider marketing as an art of selling. However now day marketing is becoming more than an art. It has become a necessity. Without marketing selling the product is impossible. Now days lots of companies are spending more and more money on marketing their product. The marketing value of the product is sometimes higher than the manufacturing and raw material value. It is strange that Hindustan Motors took the marketing strategy very lightly. According to me the main reason is when they came into existence they didnt have any competitors all they need to do is manufacturing and selling of the car. As I have stated earlier before 80s Indian automobile market was sellers market which means manufacturing companies have the command on the market not the customers. Having customers command on the market is essential otherwise the development stops. The same thing happened, ambassador remains the same car as it was when it was first introduced. Hindustan Motors didnt promote the car because as a single Indian car it was already famous. Distribution was not that much difficult because car owners were few. The price of the ambassador was relatively high because those who needed the car didnt have another option. Also the government rules on importing the components were harsh and company was paying high prices for them. It seems obvious what the company did during those years. But when the scenario changed during 90s the market became open to all the government rules became soft and lots of other car manufacturers jumped into the Indian automobile market. This was the time when the ambassador should have changed its strategies. However they didnt make considerable changes on the other side new companies like Maruti Suzuki got the nerve of an Indian customer and introduced cheapest car in the market. Due to this drastic change once giant Hindustan Motors has become a company in loss with one of its most successful car an ambassador in decline. FANTASTIC FOUR The four Ps of marketing which should be studied and understood in a proper way to attain success. During the project I came to know that balancing these four is not an easy task as it seems. Any cannot pick the product randomly, it cannot sell it in the price it wants, it cannot distribute the product whenever and wherever it decides and it has to promote its products such a way that customer attracts to buy it. I have considered all four Ps including my understanding about them, Product Pricing Placing Promotion Product: An initial P for any company to think about. It seems strange to consider which product to be made for marketing. As per my previous understanding marketing comes into picture after selection of product. This was true in old times. But now a days company should be keen towards the product it is going to manufacture. The market condition , market surveys future of the product, availability of the raw materials, environment effect of the raw materials are some of the important factors to be considered before the start of manufacturing the product. I think right product at right time removes half of the troubles for marketing. Take an example of ambassador; it arrives in the market when there were no competitors. As a result it dominated the market for decades. Due to proper timing and place Hindustan motors saved their expenses for promotion. They didnt promote it ever i.e. since my childhood I have never seen an advertisement of ambassador or huge posters promoting the car. A mbassador got promoted by its customers which is ideal for any product. Sometimes good product becomes a loss for the company when it launched at improper timing. There are so many examples of excellent movies which didnt succeed on the box office due to adverse conditions. Pricing: Pricing of the product is non variable factor for the company. The company decides the price of any product after considering other Ps. The expenses during the product stage i.e. manufacturing and raw material expenses. Expenses due to distribution and promotion also considered. The company adds its expected profit as well. Pricing is the most deciding factor because as I think many manufactures are not aware of the ideal price and the customers always think that they have paid more. This dissatisfaction leads to decreasing sales and loss of the company. I think that before pricing the product the company should make a proper survey and it should make the customers fully aware of what they are buying and how much they will get after paying the price. I have seen three kinds of customers, Those who care about price only Those who care about quality only Those who care about balancing the price and quality These customers are generally from three different classes, those who are looking for price are generally relatively poor, those who are looking for quality are rich and those who select the product after looking at price and quality are middle class people. Depending upon the nature of the product the company can make changes in its product. In case of ambassador the companys initial target was rich people because the middle class of India was not in a condition to buy a car. The company provides good quality with comparatively higher cost but it got the customers from India who was looking for the quality. When the era changed and middle class customers increased who now were in a condition to afford a car changed the situation of the market completely. Failing to see this upcoming Hindustan motors fell behind the Maruti Suzuki because of higher price. Placing: Placing according to me is a strong decider for the products success. A product should be distributed such that it gets perfect conditions for it. Ideal customers, ideal geography can be considered as conditions which the company should be looking for. I think that company should be clear and perfect about the product distribution. It involves lot of investment to carry the product from the manufacturing plant to the market. It is economically critical to change the place by distributing the product from one place to another. Thats why I think that for placing also the company needs proper survey in order to distribute the product at right place on right time. Promotion: Advertisement is becoming utmost necessity for selling of the product. Modern market is complex with so many products and companies. It is required therefore for any company to promote the product in a way that customers know about the features of the product. Promotion should be maximum and precise, or I can say it should be concentrated heavily on its target. The company should be aware of the targeted customers and market and should therefore emphasize heavily on them. If it is improper than company will be investing heavily in useless activities. Without promoting or improper promoting the product leads to heavy losses as can be seen in case of ambassador. When it was launched it didnt have any need of being promoted. As a first Indian automobile it was already famous so the company didnt have any need to promote it and company did the same as well. But when as I have discussed later the market changed there was immediate need of promoting to show the new customers wha t the car is and why it was so successful. The company failed to do so and product sell decreased. CONCLUSION: After making a project report on the declining ambassador car I can say that with changing time the company should focus on the ongoing conditions as well as it should be prepared of future. Same strategy wont work for all time in all kind of situations. Customers, environment and competitors change accordingly and company should be looking for continuous improvement rather than remain satisfied from the present. Ambassador is an excellent example of how once market leader can go into loss due to improper marketing strategy by the company.

Wuthering Heights by Emily Brontë | Analysis

Wuthering Heights by Emily Brontà « | Analysis Emily Brontà «Ã¢â‚¬â„¢s novel of passion and cruelty, published in 1847, was the only novel she ever wrote and one of which many, including her sister Charlotte, disapproved, regarding it as fundamentally immoral, especially in the creation of the central character, the brutal Heathcliff. However, viewed at a distance of some 150 years, the novel can be seen for what it truly is, a work of flawed genius which continues to attract strongly despite its age. Emily set what was to be her sole novel in and around her beloved moors creating, in Cathy, a character as wilful as herself. However the reader acquainted but not familiar with the narrative, is often surprised by how little actual description of the natural environment is extant within its pages though ‘metaphors drawn from nature provide much of the books descriptive language’. Simply expressed, it is the author’s own vicarious resonance with the land, expressed via her frequent use of what Ruskin termed ‘pathetic fallacy’ that gives the intensity of the connective between the central protagonists and the land in which they are imbedded, even beyond life itself. The plot concerns the family of the Earnshaws, owners of the eponymous ‘Wuthering Heights’, where the surly urchin, Heathcliff, is brought by the father of the household who has found him abandoned in Liverpool, and who describes him ‘as dark almost as if it came from the devil’ for ‘when Mr. Earnshaw first brings the child home, the child is an â€Å"it† not a â€Å"he†Ã¢â‚¬â„¢.   From the first, he is Cathy, the daughter’s favourite, as he is her father’s, and the thorn in the flesh of the heir, Hindley. Both boys, indeed, loathe each other with a passion partly born of ‘sibling rivalry’, even though they are not blood relatives (at least such is not openly stated even if critics have inferred more than an act of philanthropy in Mr. Earnshaw’s rescuing the boy and his wife’s attendant animosity). When Earnshaw dies, Hindley wastes no time in correcting the usurpation from which he believes he h as suffered by consigning Heathcliff to the level of a servant. Meanwhile, Cathy and Heathcliff have formed a bond which nothing will ever break, even Cathy’s marriage to the wealthy Edgar Linton. The tale is told by means of an extremely complex narrative structure, wherein part is related by the ‘outsider’, Lockwood, a tenant at the former home of the Linton’s, now owned by Heathcliff, and the intimate history of the family is told by the faithful servant, Nelly Dean. This technique, involving many time-shifts, allows the author to achieve the personal imperative of an ‘insider’, Nelly, with the abstract curiosity, perhaps similar to that of the reader, supplied by Lockwood, the ‘intruder’. Though effective, Emily’s inexperience as a writer is shown in the often ragged structure of the novel which frequently obscures rather than illuminates the series of challenges which the novel sets up. Given Emily’s background as the daughter of a parson, it is perhaps surprising that one of the greatest challenges that the novel establishes is the provocative rendering of religious sensibility. A scene which demonstrates this clearly is when Cathy reveals her ‘dream’ to Nelly, prior to declaring the nature of her feelings for Heathcliff, wherein she states her ideas about the after life: ‘[†¦] heaven did not seem to be my home, and I broke my heart with weeping to come back to earth; and the angels were so angry that they flung me out into the middle of the heath on the top of Wuthering Heights, where I woke sobbing for joy.’ The idea that the girl’s literal ‘spiritual home’ is not Heaven but the moors is, it appears, very close to how Emily felt herself when away from them on earth and her wilfulness in literally willing herself to death, as Cathy does, also invites the supposition that they were in fact very similar. Moreover, after Cathy declares ‘I am Heathcliff’, the reader realises that this is not a mere love story but two halves of one soul, the parting of which, as Cathy herself declares,   ‘impracticable’. Cathy does marry Linton, however, after Heathcliff has run away believing that she does not love him having heard her say merely that ‘it would degrade her to marry him’   and returns after an unexplained absence, having prospered sufficiently to accomplish the ruin of Hindley and the purchase of ‘Wuthering Heights’. Indeed, he comes to own all the property, via various schemes, and even marries Edgar’s sister, Isabella, from overwhelming spite. The one thing he can never control, however, is his love for Cathy and when she dies, he pines for her for the rest of his life, until they are united as ghosts. As Lockwood observes, ‘Together they would brave Satan and all his legions’. Oddly, the intruder Lockwood has come to see the appropriateness of this as the reader does and this forms one of the novels many ‘closures’ which are perceptible by its end, even to the obtuse. Though most adaptations of the novel centre upon the relationship between Cathy and Heathcliff, in fact over half of the novel is concerned with the repetition of familial tensions via their children: Catherine, the daughter of the elder Cathy and Edgar, the orphaned son of Hindley whom despite his abuse of him forms a strong attachment to Heathcliff and eventually the younger Catherine, and Linton, the sickly, peevish son of Heathcliff and Isabella, whom Heathcliff contrives to marry to Catherine simply to gain her property. Through this complex repetition, Emily works out the frustrations and hatreds across generations to achieve a kind of fulfilment and completion by the novel’s conclusion. The fact that Charlotte completely failed to understand Emily’s genius, or perhaps was merely envious of it, is perhaps indicative of the disparity between their gifts. The enduring romance of Wuthering Heights, which continues to appeal across the generations, is the antithesis o f control and therefore the ultimate realisation of Emily’s poetic and timeless soul. Bibliography: Bald, M.A., Women-Writers of the Nineteenth Century, (Russell Russell, New York, 1963). Bloom, H, ed., Emily Brontà «Ã¢â‚¬â„¢s Wuthering Heights, (Chelsea House Publishers, New York, 1987). Brontà «, E.., Wuthering Heights, Agnes Grey and Poems, (Thomas Nelson Sons, London, 1907). Davis, P., The Victorians, (Oxford University Press, Oxford, 2002). Hinkley, L., Charlotte and Emily, (Hastings House, New York, 1945). King, J., Tragedy in the Victorian Novel, (Cambridge University Press, Cambridge, 1978). Lamonica, D, We Are Three Sisters: Self and Family in the Writing of the Brontà «s, (University of Missouri Press, Columbia, MO, 2003). Thormahlen, M, The Brontà «s and Religion, (Cambridge University Press, Cambridge, 1999). Genetically Inherited Diseases: Gaucher’s Disease Genetically Inherited Diseases: Gaucher’s Disease Nikita Mountford 1. What is a genetically inherited disease? Genetic disorders are typically inherited (passed down) in either a dominant or recessive way. We each have two copies of every gene on our 22 numbered chromosomes. When a disorder is dominant, the disease can occur when there are DNA mistakes in only one of the two gene copies. This means that if a parent has the DNA change, there is a 50-50 chance that it will be passed on to each child. When a disorder is recessive, there must be mistakes in both copies of the gene for the disorder to occur. This means that both parents must carry at least one copy of the specific gene change in order to produce a diseased child. 2. Example of genetically inherited disease? Gaucher’s disease is an example of a genetically inherited disease. ‘Gaucher disease occurs in 1 in 50,000 to 100,000 people in the broad population’ (ii) and occurs more commonly in people of Ashkenazi Jewish heritage than anyone else. ‘This disease affects 1 in 500 to 1,000 people of Ashkenazi Jewish heritage’ (ii) the reason it affects people of Ashkenazi Jewish heritage is because of ‘founder effect is where a gene mutation is observed in high frequency in a specific population due to the presence of that gene mutation in a single ancestor or small number of ancestors. When the group of ancestors mates primarily within their own ancestral group over many generations, the frequency of the gene mutation remains high’ (iii). Gaucher’s disease may appear any time from childhood to adulthood. 3.1 How is it inherited? Mutations in GBA gene cause the disease with each pregnancy; each carrier has a 50% chance of passing on the defective gene. If both parents are carriers, there is a 25% chance their child will inherit two defective copies and will develop Type 1 Gaucher’s Disease. ‘A carrier is a person who has a change in one copy of a gene. The carrier does not have the genetic disease related to the abnormal gene. A carrier can pass this abnormal gene to a child.’(i) (http://www.childrensgaucher.org/about-ga) 3.2 Genotype and phenotype A genotype is the genetic make-up of an individual organism. Gaucher’s Disease is located on chromosome 1, that prevents the production of an enzyme, glucocerebrosidase. â€Å"Cytogenetic Location: 1q21 (the long (q) arm of chromosome 1, position 21) base pairs 153,470,866 to 153,481,111.† http://wiki.ggc.edu/wiki/Gaucher_Disease https://www.google.co.za/search?q=people 1 3.3. Who is at risk? ‘Gaucher disease occurs in 1 in 50,000 to 100,000 people in the broad population’ (ii) and occurs more commonly in people of Ashkenazi Jewish heritage than anyone else. ‘This disease affects 1 in 500 to 1,000 people of Ashkenazi Jewish heritage’ (ii) the reason it affects people of Ashkenazi Jewish heritage is because of ‘founder effect is where a gene mutation is observed in high frequency in a specific population due to the presence of that gene mutation in a single ancestor or small number of ancestors. When the group of ancestors mates primarily within their own ancestral group over many generations, the frequency of the gene mutation remains high’ (iii). Gaucher’s disease may appear any time from childhood to adulthood. People who are at higher risk Gaucher’s disease are people from Ashkenazi Jewish Descent and there is more chance of it occurring in mothers conceiving over the age of 40. 4. A. Description of disease Gaucher’s disease is an autosomal recessive inherited disorder, which means the disorder happens on a non-sex chromosome, affecting the metabolism, when a type of lipid called glucocerebroside is not properly broken down. The body does not produce the enzyme called glucocerebrosidase that breaks down and recycle glucocerebroside. This leads to the lipid to build up in the liver, spleen, bone marrow and nervous system. http://www.childrensgaucher.org/about-ga 1 4. B Types of the disease 4.1 Type 1 Type 1 is the most common and progressive, genetic disorder that generally has symptoms relating to their bones. There are also a lowered number of red blood cells and an enlarged liver and spleen. It is different to the other two types as it usually does not affect the brain or spinal cord. 4.2 Type 2 and 3 Both are known as neuropathic forms because they are characterized by problems that affect the nervous system. Type two is usually life threatening 5. Treatment in past In the past there has been no way to treat the disease but rather treat the symptoms such as blood transfusions, surgery for bones and joints and removing the spleen. 6. A.1 Enzyme replacement therapy. This approach replaces the deficient enzyme with artificial enzymes. These replacement enzymes are administered in an outpatient procedure through a vein typically in high doses at two-week intervals. Treatment is very effective in people with type 1 Gauchers disease and. enzyme replacement therapy can help reduce the enlargement of the liver and spleen, help to resolve blood abnormalities and improve bone density. Often people experience an allergic or hypersensitivity reaction to enzyme treatment. ’ERT has a remarkable effect on hepatosplenomegaly, with an average overall decrease of 25% in liver and spleen volume after 6 months of therapy. In most patients with anemia, haemoglobin levels rise by 1.5 g/dL during the first 4-6 months of therapy. An additional increase of 1 g/dL is observed in the subsequent 9-18 months in patients with persistent anemia. The platelet count responds more slowly, doubling on average over 1 year’. (iv) 6. A.2 Bone marrow transplantation. This is a surgical procedure that has been used for severe cases of Gauchers disease. In this method, blood-forming cells that have been damaged by Gauchers are removed and replaced, which can reverse many of Gauchers signs and symptoms. It is a high-risk operation. 6. A3 Medication. There is oral medication called miglustat (Zavesca) Disadvantages are diarrhoea and weight loss as common side effects. 6. A.4 Substrate reduction therapy SRT lessen the amount of making and build-up of waste material, inside cells. This means that even though patients are deficient in an enzyme that breaks down waste, with SRT, the enzyme they do have is better able to stop waste from collecting inside cells. SRT is used for Type 1 Gaucher patients for whom Enzyme Replacement Therapy is not an option. 6.2 karyotyping and gene mapping Karyotyping is a test to examine chromosomes, which can help recognize genetic problems as the cause of a disease. This test can count the number of chromosomes and look for structural changes in chromosomes. This is done by isolating and staining chromosomes then examined. Gene maps are used to help scientists find genes, usually those involved in human diseases. Scientists study many families affected by a disease, and then tracing the inheritance of the disease and of specific genome landmarks through several generations. Landmarks that tend to be inherited along with the disease are likely to be located close to the disease gene and become markers for the gene in question. Once they have identified a few such markers, scientists know the approximate location of the disease gene. Next, they look for genes in that part of the genome and study the genes one by one to learn which one is involved in the disease. They might look for a gene that has a different sequence in people with the disease than it does in healthy people. Or they might look for a gene with a function that could be related to the disease. 7. Ethics of genome mapping The Human Genome Project holds is attempting to compile physical and genetic maps of the human genome. A genome is the entire DNA in an organism. It may help a lot of people understand where they came from and find out which gene is causing problems. This is done by isolating and staining chromosomes then examined. But it may lead to parents attempting to determine which character children will inherit. It may also possibly lead to a large number of abortions Parents will be informed as to whether their son or daughter will have any serious genetic disorder, and as a result, the parents may opt to abort the foetus. It may restrict the human gene pool and interface with natural selection and loss of diversity among the human population. Also health or life insurance policies may be deemed to an individual on the basis of his genetic information and charge higher rates because they are prone to cancer or another disease. Businesses could discriminate against certain people based on their genes which could damage a person’s physiological health. A person might find out about their genetic make-up and find out they are prone to a disease which in turn makes them give up on life. Although there are negatives, I do think genome mapping is going to benefit society 8. Genetic make-up in the future my personal view I feel that one day we will be able to overcome our genetic make-up completely. While this may benefit people with genetic diseases it may be used in a negative way such as someone trying to create a perfect race. There are rapid advancements of science and technology people with problem genes such as Gaucher’s disease and cystic fibrous can soon be able to have normal genes. There is plenty research being done for future cures such as the Infectious Disease Research Institute. By replacing enzymes and recombinant DNA, which will be explained further on, this is the first step in being able to conquer our genetic make-up. Genes code for proteins, and proteins are made up of enzymes. When a gene is mutated and doesn’t produce the gene product this can mean an enzyme is missing or not working correctly. One way to treat people with genetic diseases where the gene doesn’t produce the enzyme needed is enzyme replacement therapy. Enzyme replacements must be taken for the rest of a patient’s life. Occasionally people experience an allergic or hypersensitivity reaction to enzyme treatment which is a disadvantage. Another process which could help with changing our genetic make-up is recombinant DNA technology which revolves around the activity of DNA in the making of protein. By doing this scientists can change the nature of the DNA and of the gene make-up of an organism. Other methods being researched for genetic diseases cures such as gene therapy which is an experimental stage which uses genes to treat or prevent diseases. Researchers are testing many different approaches to gene therapy such as replacing a mutated gene with a healthy version of the gene and introducing a new gene into the body to help fight the disease. Gene therapy is only being tested on diseases that that have no other cures such as cystic fibrous and Gaucher’s disease. RNA interface (RNAi) is also in an experimental stage. What happens is that is now possible to selectively silence the activity of a single gene. The combination of stem cell technology and gene therapy is also in experimental phase. What happens is scientists take skin cells from a person with a disease such as a metabolic liver disease, fix the mutation by erasing the incorrect DNA letter and inserting the correct one. Then turn the skin cells into liver cells by stem cell therapy. All of this research happening makes me hopeful that soon we will be able to help those with diseases. 9 Evaluation The reason I chose Gaucher’s disease was because I was planning to do Charcot-Marie tooth disease and there were too many sub groups and on the web page there was a link to Gaucher’s disease. I chose it mainly because I was interested on how it affects the body and in school we have learned about the lymphatic system so I could understand. I could have been possibly influenced to think that the cure for the diseases will be out soon by the information I have found out about the research being done currently. I didn’t know actually how much is being done and this could have persuaded me to think me to more positively. In conclusion I do believe we will be able to conquer our genetic make-up soon. Technology and science are rapidly becoming more and more advanced. We can already make enzymes work better and researching how to silence a gene that was causing damage. There is hope for people with defective genes as there is treatments and medications to help relieve pain and soon to eliminate all defective genes. 10. References http://www.genomenewsnetwork.org/resources/whats_a_genome/Chp3_1.shtml#chp3#4 http://gaucherwest.com/gaucher/gaucher-disease.html http://www.smartplanet.com/blog/science-scope/stem-cell-breakthrough-could-bring-cure-for-genetic-diseases/ http://www.cliffsnotes.com/sciences/biology/microbiology/dna-and-gene-expression/recombinant-dna-and-biotechnology http://www.preservearticles.com/2012032027922/what-is-the-human-genome-project-and-what-are-its-advantage-and-disadvantages.html http://www.thestudentroom.co.uk/wiki/revision:human_genome_project#Disadvantages http://www.stanford.edu/class/e297c/trade_environment/health/hgenome.html http://ghr.nlm.nih.gov/handbook/testing http://ghr.nlm.nih.gov/condition/gaucher-disease http://genome.cshlp.org/content/7/10/950.full http://www.genome.gov/25521505 http://emedicine.medscape.com/article/944157-treatment http://www.ncbi.nlm.nih.gov/pmc/articles/PMC1682271 http://www.cerezyme.com/patients/gaucher_disease.aspx http://www.genome.gov/25521505#al-5 http://www.mayoclinic.org/diseases-conditions/gauchers-disease/basics/treatment/con-20031396 http://geneticmap.net/ethics.php http://www.scu.edu/ethics/publications/iie/v9n2/outstrips.html http://www.ndsu.edu/pubweb/~mcclean/plsc431/students/otto.html http://jmg.bmj.com/content/42/6/e37.full http://www.gauchercare.com/en/patient/treatment.aspx http://www.nlm.nih.gov/medlineplus/ency/article/003921.htm In references http://www.webmd.com/a-to-z-guides/genetics-carrier-identification http://ghr.nlm.nih.gov/condition/gaucher-disease http://genetics.emory.edu/clinical/?assetID=581 http://emedicine.medscape.com/article/944157-treatment Coffee Bean Tea Leaf: Marketing Mix Coffee Bean Tea Leaf: Marketing Mix The Coffee Bean Tea Leaf, a very popular organization around the world. It is started in 1963 and created by Herbert B. Hyman and Mona. Herbert B. Hyman is the founder of gourmet coffee in California. Today, Coffee Bean is one of the world largest privately-owned, family-run coffee and tea companies. The Coffee Bean and Tea Leaf has by far expanded their branches over 750 locations in 22 countries. The aims of Coffee Bean to their product can describe by two word, excellence and quality. From very beginning, The Coffee Bean effected their customer thinking with the idea to the Coffee Bean is a high standard of their product and image. This makes them the endurance and popularity today. More over The Coffee Bean is successful company because they have discovered the formula for a successful coffee and tea company. About Coffee Bean The mission of The Coffee Bean is To create a spirit within our company that inspires our Team Members to provide our customers with a Total Quality Experience: Quality of Product, Service and Environment. The Coffee Bean and Tea Leaf Companys slogan: Simply the Best. They believe in these basic facts can lead them through their daily lives at The Coffee Bean are being friendly with each other, respect each others value, opinion and individual diversity, ownership, teamwork and honesty. (Coffee Bean, 2011) Product Coffee Bean Donut Our company has produced a new product, which can perfectly match our main product. We have promoted donut as our secondary product. Coffee is usually been ordered during tea time or when someone is free or having a rest. Therefore it needs something to fulfill the customers relaxing needs while enjoying their favorite coffee. Coffee Bean Donut will be an ideal product specially made for this. When the customer is drinking coffee, they also can fill up their stomach or killing their free time by having donut as their dessert. Size of the donut we provide normally is in size of a man fist. More important, it is mix with many healthy ingredients which makes tastier and healthier than other normal donut. The ingredients for the donut have flour, sugar, baking powder, baking soda, salt, egg, canola oil, lemon juice, plain yogurt and vanilla extract. In order to make the customers been able to choose the flavor they want depend on their moods and needs, we provide more than 20 flavors suc h as Chococinno, Iceberg, Kiwi Blitz, Snowy, White Forest, Merry Cherry and others for the customers to choose to fulfill their demands. Target Audience Nowadays our living standard has become higher than before. Compared than quality that people used to consider it as priority, now everyone has more concern on the appearance of the product. Among the age group, teenager group is the best target which can be easily attracted by the appearance of the product. Thus donut used to be a product which mostly preferred by the teenagers because it is one of the foods which accompany most of us since we were still young. Mostly teenager like to hang up with friend or might meet with someone at outside, Coffee Bean is one of the best choices for those who came earlier. Coffee Bean have their shop at most of the shopping complex and it have also provide free Wi-Fi and with a nice environment. While waiting for their friends, they can have order the coffee and the donuts to enjoy the free time. Coffee has been known as one of the favorite drinks for the adults. Majority of the adults has taken coffee as their favorite, not to mention that there are some heavy consumers as well, especially the businessmen. Many businessmen drink coffee as it can help them in releasing tension or finding inspiration as most of them are working under stressful environment in their daily life. Donut can make them more enjoyable while enjoying their hi-tea hour or finding inspiration, thus giving them energy back to work with refreshed mind too. Donut is the best attachment to the coffee in order to make the businessmen having their best enjoyment. Family group is also one of the target customers for Coffee Bean donut. It is because coffee is preferred by most of the adult while donut is a favorite by most of the children. It would be a nice place for the families to have a wonderful gathering time with their family. While the parents are having their coffee, their children will order donuts that they like, and having variety of flavors for them to choose so that they would not get bored with the limited selections. The attractive patterns of the donuts and wonderful atmosphere in the shop will definitely make a good image to both the parents and their children and it makes them having their next family gathering here again. Marketing Communication Mix Tools Advertising In order to outstanding the knowledge of the new donuts feature, advertising plays an important role as one of the marketing communication mix tools to acknowledge all the consumers about this latest secondary product. With the advertising tool the Coffee Bean and Tea Leaf would be able to inform and persuade the entire related market about the launching of new unique donuts. These donuts with different flavors can be advertised with different product images to attract different levels of targeting consumers. The Product Advertising would be a good option to advertise the new donuts as this option promotes benefits of specific goods and services. Within Product Advertising the best method to advertise the donuts is the Pioneering option which defines as stimulating the primary demand for a new product that offers consumers in-depth information about the benefits of the product class. The company could hire different advertising agencies or even a suitable well-known celebrity as the spokesperson of the new donuts products and command the related advertising department in order to advertise the donuts information including planning, creating, producing the advertising, performing research, and selecting media. For advertising, there are six major types of media which include the newspaper, magazines, radio, and television, outdoor media and the internet and World Wide Web. The Coffee Bean Donuts are normally attracted by those younger generations. With this, we can decide what type of media we should use for the advertising. Based on the target customer, the television and the internet and World Wide Web are the best and effective media type use to advertising this new product. Sales Promotion: In communication mix tool, sales promotion are defined as activities that motivates consumers or member of the distribution channel to purchase a good or service immediately, either by lowering the price or by adding the value. The Coffee Bean and Tea Leaf can promote the new features of donuts in several ways of sales promotion. Sales promotion can be done by launching a promotion like Buy 1 Free 1 featuring purchasing an ice-blended drink and a free choice flavor of donut will be offered, or even a 40%-50% enjoy of discount if a particular amount of donuts have been purchased. These are effective ways in fulfilling the missions of sales promotion by increasing trial purchases, consumer inventories, repeat purchases, and most importantly raising the awareness of consumers about the donuts product. Furthermore, providing free gifts to loyal customers and consumers who supported the new secondary donut products are important. This method can motivates them a lot in helping the company to pull customers by sharing their product experiences and knowledge to the others. Giving coupons and rebates away is a must as this type of sales promotion can not only attract more consumers to visit the companys retail stores and franchises, it also able to acknowledge them that they get to enjoy many offers and promotions if they purchase the donuts. Effectiveness of Marketing Mix Tools By using such effective marketing mix tools as their methods in promoting and increasing their sales, Coffee Bean Tea Leaf is hard to beat out by other marketers and stand at the top rank of the coffee manufacturer industry. Advertising Pioneering advertising method is one of the most effective methods in promoting a new product. By using this advertising method, the new products brief information and customers benefits gained from the product will implant into their mind and distribute the information to different groups in a shorter time and wider area. Besides, hiring celebrity as the new product promoter can also attract those who idolize them and convince them to buy the product. Nowadays the mass media make an imaginable influence to the public. By using this as a method to promote new product, for example, hiring a celebrity, will attract more audience to the new products because of the posters or the images of the celebrity on the product. And taking advantage on the audience madness phenomenon on the celebrity, it will definitely raise the awareness thus increase the sales of the product. Although these advertising method is in heavy usage during the new production promotion period and it involves expensive and sustained advertising expenses, but with the well-known company image and the qualified quality of the coffee drinks, Coffee Bean Tea Leaf is able to spend on those heavy advertising expenses and make it out with a greater interest and profit. Sale Promotion Sales promotion is another marketing tool used by Coffee Bean Tea Leaf in the new product introduction period. For example, one of the basic tactics used in the sales promotion is either giving a lower price or add up the value. With the lower price as promoting method, it can easily trigger customers curiosity and attracting the customers come and have a try on the new product. In one hand, using low price method, compared with the normal prices for the usual products in Coffee Bean Tea Leaf, it is not only affordable for most of the customers and the quantity of the products they purchase will increase as well. While in other hand, by adding up the values of the product, those customers with rational thinking or having a budget in their mind will come and purchase the products. By using these promoting methods, the promotion product information and news will be spread by the customers from one to another, and this bring Coffee Bean Tea Leaf more customers to purchase their produ cts and make them aware of the company brand and the products. Free gifts for the loyal customers will make them having concern on the products and company. Coupons and rebates give away method can make sure that the customers will come to make a purchase thus it can share with their friends and families. By making chain sales from one to another, customers concern will be rise and more customers coming to purchase the product lead to greater sales. Conclusion The type of communication tools that The Coffee Bean and Tea Leaf use for the new product is the advertising and sales promotion. As a result it is much more effective than by using the other two ways of communication tools which is personal selling and public relation. As the company which their product is food and drinks, the better way for it to promote the new product is using the advertising and sales promotion because it is faster and easy for them. More prefer to choose the way to let customer go to the place to purchase the product than take out the product to outside and promote it to public. By advertising and sale promotion, the new product will fast spread to everyone and attract them to buy it.

adam smith :: essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  Trade is used as a means of full-filling one’s self interest in a certain commodity. Smith states that when there is nothing left that you need, trading becomes some what of a problem because you aren’t benefiting from it . Smith makes this seen when he talks about â€Å"how the butcher has more meat in his shop than he himself can consume, and the brewer and the baker would each of them be willing to purchase part of it†(WN I.ii.27), but have nothing to give the butcher in return because he doesn’t need any more beer or bread. Since â€Å"every man thus lives by exchanging, or becomes in some measure a merchant, and the society grows to be what is properly a commercial society†(WN I.iv.37) the lack in being able to trade will hurt the society. Money was developed so that the economy would prosper and competition would emerge from prices within the market. Trade of commodities among individuals is the basis of how the market in a nation works.   Ã‚  Ã‚  Ã‚  Ã‚  Adam Smith goes on and talks about prices and values of goods and how they are established separately by individuals for their own commodities without causing chaos in the economy. Prices are regulated by labor according to the Wealth of Nations. Labor â€Å"is the real measure of the exchangeable value of all commodities.†(WN I.v.47) Smith states that â€Å"the real price of everything, what everything really costs to the men who wants to acquire it, is the toil and trouble of acquiring it.†(WN I.v.47) The real price of a commodity is determined by the labor put into making it without the inflation. The nominal price is the money value which includes the real price and wages. The market price of a good is â€Å"regulated by the proportion between the quantity which is actually brought to market, and the demand of those who are willing to pay the natural price of the commodity.†(WN I.vii.73) Adam Smith is able to show that the â€Å"labor bel ongs to the labouer; and the quantity of labour commonly employed in acquiring or producing any commodity, is the only circumstance which we can regulate the quantity of labour which it ought commonly to purchase, command, or exchange for.†(WN I.vi.65) Richard Cantillon, one of Smith’s precursors, also agrees that â€Å"prices are fixed by the proportion between the produce exposed for sale and the money offered for it.

The war of the worlds Essay -- English Literature

The war of the worlds This essay will discuss how chapter four ‘the cylinder unscrews’ is important to the novel as a whole. ‘‘The war of the worlds’’ was written by Herbert George Wells, the novel was written in response to several historical events. The most important one was the unification and militirisation of Germany. ‘The war of the worlds’ was written in 1894 which later in 1983 was aired on radio broadcast by Orson Wells. The novel is about Martians invading earth because they can no longer survive on mars. The people try everything to get rid of the Martians but in the end nature wins against science. H.G. Wells has included a lot of science fiction in this story which makes this story effective. In the 1st chapter the narrator describes how Earth may be seen ‘by greater, more intelligent forces’ same as humans ‘with microscopes scrutinize the transient.’ This novel is still popular today for the wait of a big film coming out next year. The fundamental reason to why ‘the cylinder unscrews’ is important to the novel as a whole is because it’s the first time we seethe Martians, but there are also many other reasons to why this chapter is important to the novel as a whole. as we can see at the beginning of chapter four we see signs of unease and fear arising ‘the voices were raised †¦Ã¢â‚¬â„¢ the first real evidence of actual fear is in chapter four as well, when the narrator passes the young boy as he heads for home ‘I don’t like it.’ At this point the crowd is also getting more worried and closer to the danger. Further on in the chapter we come to the build up of suspense towards the cylinder being unscrewed ‘I had the sunset in my eyes’ revelation delayed by a description of what people expected to ... ...hing of the lungs in a strange atmosphere.’ The science fiction part is again where the author describes the breathing of the Martians the description of the Martians is part of science fiction but is more of a fantasy and is completely imagined ‘tentacles’. The historical fits in with the chapter because the story was most appealing to the Victorian reader Wells used his scientific knowledge to intrigue the reader. The social concept in the story is symbolic and shows cruse characterisation of the mob. In conclusion this chapter is important to the novel as a whole because it is the first time we meet the Martians base on the evidence in this essay. My views about ‘the war of the worlds’ is that although the writer used a lot of science fiction in the first tree chapters it was really effective when it came to the actual description of the Martians.

Teletubbies Essay -- Teletubbies Toddler Learning Education Essays

Teletubbies Who (or what) are the "Teletubbies?" Many people are familiar with this relatively new cultural phenomenon, but for those who are not, they are rather hard to describe. They appear on a PBS television program designed for toddlers. One newspaper writer has described them as "four roly-poly futuristic rugrats." They are brightly colored, alien-like technological babies, complete with baby talk and giggles. They live in a hilly, pastoral land, full of flowers and bunnies and sunshine, as well as technological gadgets, such as their caretaker/vacuum cleaner named Noo-Noo. They each have their own personalities and favorite toys, and they have taken America, as well as much of the world, by storm. PBS contends that the television series "is designed to encourage curiosity and to stimulate imagination" in young children: to help them learn. The creators of the program, which began in Britain, conducted research with children, nursery school teachers, and linguists. The co-creator and writer, Andrew Davenport, has a degree in Speech Sciences. "Teletubbies" makes use of bright colors, music, repetition, and a slow pace, because this is how young children learn, according to the current research on education. Michael Brunton, in an article in Time, said that "people are missing the point" when they criticize the repetition and hear the baby-talk of the teletubbies. "Teletubbies is in fact closely modeled around the latest theories of speech that identify patterns of movement, a sing-song voice,...repetition and social interaction as key building blocks." These views have been widely publicized, as has been the idea that young children learn the most, and most rapidly, befor e the age of three. PBS also... ...eir tummies come from--the devil? The show's repetition and music, and use of objects that are familiar to children seemed to be the key. My son was very attentive during all 3 episodes. He said, "girl" and "book", "bucket" and "rabbit", and "baby" as the cute sun with the baby face in it came on. The show uses things that are common in the world of children, and they are confident in themselves when they recognize these things. My son would look at me and smile as he recognized each object and said each word. Ok, so by the 3rd episode my husband went to wash the dishes. By the 3rd episode my 2 year old wanted to stand right in front of the television. After 1 1/2 hours of watching the "Teletubbies," my husband asked my son, "Are you brainwashed yet. I think I am. I feel like having some tubby custard." This is about as harmful as the teletubbies get.

Anorexia, bulimia and related eating disorders treatment Essay

Anorexia and Bulimia Introduction   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In the United States, millions of people are affected by severe eating disorders which are sometimes life-threatening. Bulimia nervosa and Anorexia nervosa are the most common destructive eating disorders. Over 90% of those individuals who are affected with these eating disorders are youthful women. About 1% of the young girls develop anorexia nervosa, which is a risky condition where those girls can starve themselves literary to death while another 2% or 3% of youthful women get bulimia nervosa, which is also a vicious pattern of extreme overheating which is usually followed by vomiting among other â€Å"purging† behaviors. Anorexia and Bulimia have gotten to epidemic proportions. For instance, a new study conducted by NEDA (National Eating Disorders Association) revealed that 50% of girls have noteworthy eating disorders during their teens. Anorexia and bulimia obviously are severe disorders that require and necessitate serious at tention. Nevertheless, many individuals are not knowledgeable regarding the disorders; therefore do not distinguish warning signs most of the times until when it is too late. Anorexia and bulimia are destructive eating disorders which can have adverse effects on human beings if not well treated (Buckroyd & Rother, 2008).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Anorexia nervosa refers to a disorder in which individuals starve themselves intentionally. The disorder, which usually begins in young individuals around the puberty stage, involves excessive weight loss. Different from normal dieting, which ends after the desired weight is attained, in anorexia weight loss and dieting persists until the sufferer is below normal limit for height and age. Numerous anorectics appear to be emaciated however are certain that they are suffering from overweight. The most frightening aspects of this disorder is that individuals suffering from anorexia continue perceiving that they are suffering from overweight even when they become bone-thin. In this regard these individuals get scared of gaining extra weight due to the unknown reasons. Bulimics also have this fear (Retrieved March 17, 2004, from http://www.nice.org.uk/nicemedia/pdf/CG9FullGuideline.pdf).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   As eating disorders usually develop in adolescence stage, they can blight social and physical development and numerous sufferers are unable to achieve their academic potential. A mood which is depressed is a frequent feature, partially because of these unfavorable effects and also due to the distressing nature of key warning signs of these disorders. Adverse physical effects of dieting, purging behaviors and weight loss are critical and usually prove to be fatal. In fact, anorexia has the highest rate of mortality of any adolescence psychiatrist disorder (Espejo, 2012).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Approximately 40% of anorexics start developing the bulimia disorder later. Bulimia nervosa differs a bit from the anorexia since individuals suffering from bulimia don’t shun eating. Instead, people with bulimia usually consume huge food amounts over short period of time after which they get rid of the eaten food quickly through taking diuretics or laxatives or vomiting. Bulimia is 2 or 3 times more prevalent compared to anorexia and is also more common in females compared to males. Nevertheless bulimia has an effect slightly on older age group, frequently women who are in their early to mid-twenties who were overweight during their childhood. Since many bulimics â€Å"binge and purge† in top secret and maintain body weight which normal or above normal, they can habitually hide their disorder successfully from other individuals for many years. The bulimics challenging eating pattern is an uncontrollable and compulsive one th at results to chemical imbalances in their bodies. These imbalances lead to depression, clouded thinking and lethargy (Retrieved March 17, 2004, from http://www.nice.org.uk/nicemedia/pdf/CG9FullGuideline.pdf ).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Both bulimia and anorexia when severe can lead to colon damage, constipation, muscle spasms, irregular or loss of menstruation, seizures, urinary tract infections, kidney dysfunction, chronic indigestion and strain on most of the organs of the body. The bulimia vomiting practices can result to a ruptured stomach, swollen salivary glands, erosion of dental enamel and also chronic sore gullet and throat. The anorexia malnutrition also has its own effects which include; growth of hair all over the body which is down-like, severe cold sensitivity and inability to concentrate and think rationally. Both bulimia and anorexia have severe physical effects which are reversible if dealt with during the early stages. Nevertheless the diseases are deadly and it is imprudent to disregard the warning signs and delay the treatment. In a case where the disorders are unattended, they can take away quality of life of an individual or even life altogether (Re trieved March 17, 2004, from http://www.nice.org.uk/nicemedia/pdf/CG9FullGuideline.pdf ).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Eating disorders consist of a variety of syndromes including social, psychological and physical features. Even as the acute physical impediments of these disorders might arouse immense concern in health care staff and family members, bulimia nervosa and anorexia nervosa are often chronic conditions having considerable long –term social and physical sequelae, from which recovery turn out to be complex. Long-term disabilities comprise negative effects on fertility, parenting, relationships and employment. The impact of an individual’s eating disorder on family life and home is usually significant and family members might carry a great burden over a long time. Frequently family members are at a loss to be acquainted with how to assist and offer support to a relative who is affected (Retrieved March 17, 2004, from http://www.nice.org.uk/nicemedia/pdf/CG9FullGuideline.pdf).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Various different ideas exist concerning the causes of anorexia and bulimia disorders and it is essential to recognize that not all these ideas apply to all the sufferers. Royal college of psychiatrists records on its website the potential causes of bulimia and anorexia; they include control, depression, puberty, social pressures, upsetting events and family. Social pressures for individuals to be thin are usually brought on by newspapers, magazines and television that are filled with pictures of men and women who are slim and attractive. Many individuals have a notion that they must look in accordance with the way the media enlightens them they look. Some individuals develop eating disorders since they perceive to be out of control in various aspects of their weight and life and what they consume is something which they can be able to control (Garner & Garfinkel, 1997).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The latest increases in prevalence and incidents of eating disorders can be accredited to both improved method of diagnosis and increase in number of cases. On the other hand, even with better eating disorder identification, numerous bulimics and anorectics do not look for assistance. Bulimia and anorexia are diseases that are often very quiet since they are not concerns that individuals like discussing openly. Receiving quality care during the early stages of the disorders is the predicator of an excellent outcome in bulimia and anorexia (Retrieved March 17, 2004, from http://www.nice.org.uk/nicemedia/pdf/CG9FullGuideline.pdf ).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Bulimia nervosa and anorexia nervosa are multidimensional and multifaceted; thus many experts have a perception that referral for professional assessment and assistance is necessary for people showing signs of eating disorders. According to college of Royal psychiatrists illustrates that recognizing that an individual is suffering from an eating disorder and also getting the treatment is challenging. Individuals suffering from anorexia have extreme and alarming weight loss but such sufferers will never admit that they have a problem. On the other hand, individuals suffering from bulimia usually feel ashamed and guilty of their behavior and may go on to greater extents with an aim of hiding it. Due to these reasons, all individuals should be knowledgeable regarding the warning signs of these disorders so as to distinguish them and reduce their existence (Friedman & Skancke, 2009).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In a case where it is recognized that a certain individual is a sufferer of either bulimia or anorexia or both, treatment is crucial. There are various different options when it comes to treatment which includes education, family therapy, possibly hospitalization, Cognitive Behavioral Therapy, psychotherapy, drug therapy and reality imaging. During therapy treatments, therapists assist the sufferers work to alter the unclear and inflexible thinking patterns relating to eating disorders. Mental health professionals’ efforts necessitate to be combined together with those of the other health professionals to get the most excellent treatment. Nutritionists give an advice on eating and diet regimes while physicians treat the medical complications (Lawton, 2005).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In conclusion, scientists have discovered that combination of medication and psychotherapy is also very effectual. There are no specific drugs approved for anorexia and bulimia, however numerous, including a number of antidepressants, are being examined for this use. Bulimics and anorectics can be perceived as dieting junkies and an effective treatment might be a drug which is regularly prescribed to the addicts (Espejo, 2012). A Detroit scientist examined Naltrexone, the drug which is given to do away with the heroin habit, in those women having bulimia and anorexia and established the drug to be productive. With the drug, the weight of the anorectics stabilized and bulimics essentially decreased their purges and binges. Effective treatment can save life of an individual with an eating disorder. Teachers, friends, relatives, physicians and relatives all play a great role in assisting the ill individual start and continue with a treatment program. References Buckroyd, J., & Rother, S. (2008). Psychological responses to eating disorders and obesity recent and innovative work. Chichester, England: John Wiley & Sons. Eating Disorders. (n.d.). Core interventions in the treatment and management of anorexia nervosa, bulimia nervosa, and related eating disorders. Retrieved March 17, 2004, from http://www.nice.org.uk/nicemedia/pdf/CG9FullGuideline.pdf Espejo, R. (2012). Eating disorders. Detroit: Greenhaven Press. Friedman, L. S., & Skancke, J. (2009). Eating disorders. Farmington Hills, MI: Greenhaven Press/Gale Cengage Learning. Garner, D. M., & Garfinkel, P. E. (1997). Handbook of treatment for eating disorders (2nd ed.). New York: Guilford Press. Lawton, S. A. (2005). Eating disorders information for teens: health tips about anorexia, bulimia, binge eating, and other eating disorders including information on the causes, prevention, and treatment of eating disorders, and such other issues as maintaining healthy eating a. Detroit, MI: Omnigraphics. Source document

District team

This is based on articulation levels in sport so they encourage people that don't play sport that often or those that generally doesn't play sports at all to get active. Performance This is to improve the athlete's performance as they already take part and are familiar in the sport this would happen by regular practice, competition or skill training. An example of this would be county trials when they identify potential talent within the team that they could work with to make improvements that they can move up to the excellence level. Excellence This is at national and international level that will practice for championships round the world.The UK sport is in charge at the excellence level of a range of sports so they made some rules about the support of funding and training for athletes. These are to help progress the athlete through to the next two stages, development of the athlete to reach the podiums and finally support them with realistic medal potential. Netball Foundation- Th is is the introduction of the sport and where they could take netball into a further career. In school they would start to play netball, they could participate in the sport on the playground with friends or in PEE lessons.They will learn the basic skills needed for netball which is throwing the ball. The more that they participate in sports when younger they are more likely to carry it on into older ages. Participation- This stage is probably happens when you first start secondary school and this is where they would take part in after school activities. At the after school clubs it is an opportunity to all year groups. This is optional to go to therefore the student continue to return due to physical, mental or social reasons. Performance- The age range is round 13 when they start to play for an academy, county or district team.This requires a lot more commitment as you would need to turn up to training as it isn't optional any more and more times in a week needed to participate. In the teams you will be with the same age range, performance and skill level. Excellence- This is where you go to competitions to compete against top teams. This is where you will find the top players performing. This is the highest level that you can reach in netball and only the ones who put time and effort in to the sport will get these rewards.