Environmental Factors the Affect the Marketing Procedures of Coca Cola International Essay Example for Free

Environmental Factors the Affect the Marketing Procedures of Coca Cola International Essay Coca Cola is an international business company that needs international advertising as well. Businesses spend billions of advertising dollars every year because they know that viewers are influenced by what they see and hear. They don’t spend that money because they think advertising might work; they know it works. It sells their products. In 2004, The Coca-Cola Company spent 2. 2 billion dollars advertising its products worldwide in print, on the radio, and on television. Was the investment worthwhile? The company made nearly 22 billion dollars in profits for that year. Advertisers realize that one ad may not affect behavior. Instead, they rely on the cumulative impact of years of indoctrination. The truth is, with just a minute’s airing of an advertisement, some thousands of consumers are rather attracted to buy the products shown on TV. With this fact in mind, it could be noted that advertising is rather considered as one of the major procedures of marketing that any type of company could invest upon. However, the question is how sure are the advertisers that their products would sell up through the presentation that they make through advertising? What are the factors that contribute to the said effects of advertising marketing to the consumers? This is what is considered within the discussion of how the environmental factors actually affect the impact of advertising towards the target consumers. The Marketing Strategy’s Effective Placement As noted earlier, Coca Cola is an international beverage company that actually handles the production of drinks that are likely to soothe the drinking needs of the consumers. However, selling beverages may not appear to be as easy as it looks. Most people would consider the beverages presented by Coca Cola to the society are likely for hot times only. How then is the company coping up with its sales during cold season? It is undeniable that Coca Cola, upon observation, tries to make the best out of the time that they are given. It could be noted that even during the cold seasons, the said company is able to attract consumers that are likely fond of the beverages that they offer no matter what weather there may be. December is likely the winter time which usually caters hot beverages and their promotions to the buying public. However, Coca Cola managed to use the said environmental change in terms of weather for their own advantage. Coca Cola’s advertisement of Santa Claus holding Coke Beverages is indeed an attractive approach, whereas the company paved the way to a more appreciated matter of the season than that of the cold weather itself. It was a rather creative approach that has given this advertisement a major difference from that of the other marketing strategies used by the same company. Obviously, their approach to the situation has placed them in a better edge against their competitors in the industry thus giving the company better gains than the others for annual productivity for the entire business organization. Conclusion Weather is just one particular factor in the advertising and marketing word that actually affects the approach of product promotion in the field of consumer-producer relationship. It is undeniable through that weather, single as it is, has a great effect on the presentation of advertisements during specific seasons as suggested by the environment itself. Coca Cola on the other hand has been able to take responsible consideration of these unavoidable changes in the environment for the their own good that actually outlines the possibility that they are then given the rightful share of their own creativity in presenting their marketing approach in the field of advertising. As a result, the said company was able to get the best out of the possible changes of the environment. Their gains and the edge against their competitors that they were able to accomplish through the said approached saved their values for service and profit well. True, environment itself may present challenges to different companies with regards the launching of the different products that they present to the society, however, effective utilization of the said situations for the benefit of the organization could make the strategy of marketing more apprehended and efficient for international advertising approaches.

The Argument Against Drilling In Alaska’s Arctic National Wildlife Refu

Alaska’s Arctic National Wildlife Refuge (ANWR), the crowned jewel of the nation’s 544 refuges is in danger of destruction (Lamar and Markey 12). ANWR has been in existence since 1960 and has slowly become one of the most controversial topics to hit Congress. ANWR is composed of 19 million acres on the northeast coast of Alaska. Although the government has been provided with this immense land they are fighting to gain more land. Why? ANWR is the second biggest oil field that is owned by the U.S. Now the government wants more land to construct oil reserves. The refuge is home to many endangered species such as migratory birds, polar bears, and wolves (Lynne and Roberts 1). Most of ANWR’s designated oil area is owned by indigenous Alaskan people (Klyza and Ford-Martin 1). Though these are some of the concerns when debating to stop any further drilling, the more prevalent matters to anti-drillers are; the caribou species, duration of changes (benefits), and why keep a bill that contradicts already existing federal acts. As mentioned earlier, the caribou is a sensitive matter to environmentalist and Alaskan natives. The Porcupine caribou herd is the most concentrated species, 130,000 (Lamar and Markey 12) that roams on ANWR territory. The herd uses ANWR as its calving grounds (Whitten 2008). To each herd there is a distinct calving area (Markey 2004), building a spiritual and survival connection to the land itself. If drilling does continue the number of species will decrease, it has been proven in other caribou locations! The Central Arctic Caribou resided on Prudhoe Bay starting with 23,000 herds after oils reserves began to expand in that area numbers drop to 18,000 (Whitten 2008). ANWR specialists have also figured out that mos... ...s Resource Center . Gale. GILA RIDGE HIGH SCHOOL. 20 Feb. 2015 Klyza, Christopher McGrory, and Paula Anne Ford-Martin. "Alaska National Interest Lands Conservation Act (1980)" Environmental Encyclopedia. Eds. Marci Bortman, Peter Brimblecombe, Mary Ann Cunningham, William P. Cunningham, and William Freedman. Vol. 1. 3rd ed. Farmington Hills, MI: Gale, 2003. 1 pp. 2 vols. Gale Virtual Reference Library. Gale. GILA RIDGE HIGH SCHOOL. 20 Feb. 2015 Markey, Edward J.. "The Arctic National Wildlife Refuge Should Remain Off-Limits to Oil Drilling. ."At Issue: Foreign Oil Dependence. James Haley. San Diego: Greenhaven Press, 2004. Opposing Viewpoints Resource Center. Gale. GILA RIDGE HIGH SCHOOL. 20 Feb. 2015 Will, George F. "The Biofuel Follies. " Newsweek. 151.06 (Feb 11, 2008): 64. General Reference Center Gold. Gale. GILA RIDGE HIGH SCHOOL. 20 Feb. 2015

Minimum Wage Debate Essay

Poverty a problem the world has been faced with since things had value. People who live in poverty have families to feed and they have to work to feed them. As of October 2012 the minimum wage is 7.25$ an hour. That amount may have worked 3 Â ½ years ago when we implemented the new minimum wage but it doesn’t cut it anymore for the following 2 points. 1. Prices have been continuously getting higher. 2. Money is becoming worth less. Moving on to my first point prices are continuously getting higher. The average gas price for unleaded fuel in Virginia on July 7 2009 was 2.61$, a pound of bacon in July 2009 cost between 2/3$ and since then it has doubled in prices and now costs 5/6$. A kilowatt hour on average cost now cost 1.67 in July 2009 they cost almost .40$ less a 1.23$. These are only a few examples of the huge increase of prices on everything. People who were making the same amount of money 3 Â ½ years ago are making that same amount of money and can only afford around half of what they used to. A report from www.cnn.inflation.com shows that the huge increase in prices has led to a huge increase of people who are now classified as living in poverty. We need to increase the amount we pay these workers so that not only can we help balance the economy, but so we can help people get back on their feet. Moving on to my second point. Money is continuously becoming worth less. As of July 7, 2009 when he most recent minimum wage law was passed money has become worthless. According to www.minimumwage.gov money in the last 3 Â ½ years as become worth 5% less than its original value; meaning that when they made minimum wage 7.25$ now it is really only worth 2009’s equivalent of 6.88$. Though .37$ doesn’t seem like a lot once you add it up it can make all the difference, and for families who live paycheck to paycheck this can become a huge devastation. People always deserve to pay for what there government does. Though they are the ones that vote the politics into office it is the politician’s responsibility to make a better America. Poverty is like punishment for a crime you didn’t commit. ~Eli Khamarov, Lives of the Cognoscenti For these reasons Prices have been continuously getting higher, Money is becoming worth less. I urge you to pass tis bill.

Buffalo Wild Wings Essay - 1286 Words

Buffalo Wild Wings: Situational Analysis Buffalo Wild Wings: Situational Analysis Background Buffalo Wild Wings (BWW) is a well-known restaurant chain in the U.S. that was founded in 1982 by Jim Disbrow and Scott Lowery (Whitfield, 2012). Located in 47 US states, BWW has more than 800 outlets, more than half of which are franchising (Stern, 2012). In 2010 the company opened its subsidiary in Canada. Total company’s assets have approximately $500 million (Stern, 2012). BWW restaurants specialize in chicken wings under unique sauces. The outlets also have sport bars with large menus including various salads, burgers and appetizers. For the visitors, in the restaurants big TV screens have been installed to allow everyone watch popular†¦show more content†¦The restaurant commits itself to franchisees and stakeholders in helping to achieve superior financial results and sustainable performance and development opportunities. Thus, the corporate mission and its core values are instrumental to the company’s success. Industry Analysis The industry is made up of full service restaurants, which provide take out and entertainment services along with food services (Southward, 2013). The food service industry is extremely competitive, in which BWW is constantly increasing and improving its brand image, recognition and loyalty. The actual major industry concerns are rising food and labor costs. Rising costs have forced restaurant chains to increase prices for meals. In the recent years, BWW restaurants are affected by the economic downfall (Southward, 2013). People began eating out less as a whole and restaurants have had to use new techniques and solutions to draw more guests. BWW is undertaking various steps to fight the economic crisis. For instance, twice a week they have specials on two types of chicken wings: traditional and boneless ones at fifty percent off. This tool has been an effective in attracting more guests. The company is also utilizing such measures as distribution of coupons with $5 discount or a coupon for 6 free wings in BWW (Buffalo Wild Wings Marketing Plan, n.d.). Additionally, to entertain their guests and make their visit to the restaurant more enjoyable, BWW is using modern technology. ItShow MoreRelatedNotes On Buffalo Wild Wings1210 Words   |  5 PagesBuffalo Wild Wings Buffalo Wild Wings first opened their doors in 1982 with one restaurant in Columbus, Ohio and has grown into a popular, mainstream restaurant with a store in every state in the United States. They have even begun to open up stores around the world. Their slogan is â€Å"Wings. Beer. Sports.† This restaurant prides itself on being the ultimate place to gather with friends to grab some excellent wings, drink one of their many beers on tap, and watch sports. (About Buffalo Wild WingsRead MoreNotes On Buffalo Wild Wings1209 Words   |  5 PagesBuffalo Wild Wings Buffalo Wild Wings first opened their doors in 1982 with one restaurant in Columbus, Ohio and has grown into a popular, mainstream restaurant with a store in every state in the United States. They have even begun to open up stores around the world. Their slogan is â€Å"Wings. Beer. Sports.† This restaurant prides itself on being the ultimate place to gather with friends to grab some excellent wings, drink one of their many beers on tap, and watch sports. (About Buffalo Wild WingsRead MoreBuffalo Wild Wings Essay1580 Words   |  7 PagesAs the Buffalo Wild Wings website famously states, â€Å"It all started with two guys driven by hunger (Buffalo Wild Wings).† In the year of 1981 two men by the names of Jim Disbrow and Scott Lowery made the move to the state of Ohio after previously residing in Buffalo, New York. After yearning for the famous buffalo wings they would normally find back home, these two gentlemen had no choice but to open a restaurant and share the del icious delight of Buffalo style chicken-wings they had only encounteredRead MoreBuffalo Wild Wings Mission Analysis9613 Words   |  39 PagesBuffalo Wild Wings Mission Analysis Gavin Thomas Introduction In 1982, Jim Disbrow and Scott Lowery opened up their first restaurant and called it â€Å"Buffalo Wild Wings Weck† near the campus of The Ohio State University. The two entrepreneurs grew the restaurant to thirty-five restaurants over the next twelve years. Unfortunately, the cost of the growth was potentially bankruptcy-inducing debt. 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An in-depth financial analysis will be done in order to decide which company has theRead MoreThe Origins Of The And The Buffalo Wild Wings Across The Street After Meetings1323 Words   |  6 Pagesleader. One of the oldest members, he is a longtime Warhammer player with over 10 years of experience. Many members turn to Red for minor rules questions that arise during games. Aside from Warhammer, the group will do things like eat at the Buffalo Wild Wings across the street after meetings. Several of the older members are married, with Red even talking to his wife on the phone during a game. The joining process is simple. One must only ask, and all are welcome. Members range from having aboutRead MoreDesigning A Building Or Interior Design For Lure C ustomers1660 Words   |  7 Pageshelp bring more people into a place. Buffalo Wild Wings use all three of these strategies to attract its customers, mainly targeting those who have a love of sports. The way a store or restaurant looks and is set up can often affect people’s opinion of the business and can even determine who shops or eats at the location. When looking for restaurants the first thing one sees is either the sign or the exterior of the building. The colors of Buffalo Wild Wings are yellow and black which creates aRead MoreThe Chicken Coop Is A Sports Bar1258 Words   |  6 Pagesamount of business as well, because we use a unique candied pickle to provide our customer with a sweet taste. The Chicken Coop is known for frying up our wings to the perfect creation for our customers. We offer multiple different sauces made with different flavors and dry rubs to make our customers mouth water before they even take a bite. Wings are not the only bar food we offer, we have a wide variety of other food options so our customer can choose freely and conquer their appetite. We offer