Advertiser Pressure on Daily Newspapers

I. Research Questions1. How does announce money affect the inform of give-and-take in print news media such as newspapers?2. How do advertisers mediate the demands of the advertisers while maintaining true to the objectivity of the news they report?. systemThe extent to which the advertising directors depart allow unethical demands from advertisers to influence the news content will be in proportion to the extent that the win/revenue will be affected. The three hypotheses are as followsFirst, the ad directors at small newspapers will be to a greater extent likely to bosom unethical practices in chemical reaction to advertiser pressure.Second, ad directors at chained-owned newspapers will be more likely to adopt unethical practices in response to advertiser pressure.Third, ad directors at chain-owned newspapers with smaller circulations will be more likely to adopt unethical practices in response to advertiser pressure.II. oddball of Experimental DesignThis experiment invo lved the use of qualitative look gained through questionnaires and responses to scenarios devised by the research team. The stress was a group of advertising directors of iv surfaces of newspapers based on circulation. The sample was a random sample of 400 newspapers from the country.III. Procedure UsedThe researchers developed four scenarios that suggested an unethical orison by an advertiser. The first two were requests to accommodate advertisers by running a photograph or a special narration that featured the logo of the product or company. The first one asked that a special story about summer lawn maintenance feature the advertisers information. The arcsecond one asked that a local baseball teams logo be featured in a photograph. The second two scenarios were requests to rattling kill a story or to allow the advertisers to contribute to the substantial content of the story.The third scenario was about a local restaurant proprietor who wrote his own restaurant review a nd wanted it included in a restaurant feature story just as he wrote it. The choke scenario involved a car dealership owner who was arrested. He exist to pull his substantial advertising if the paper ran the story. The second two scenarios are considered to be more unethical than the first two, though all four are considered unethical to some degree.IV. Independent variable, dependent variable, and confounding/ immaterial variables if anyIndependent Variables the size of the circulation and whether the paper is chain-ownedDependent Variables the decision to alleviate the advertisers V. Randomization (how did they assign individuals to the groups, based on what?)The groups were determined by the size of the papers circulation and whether or not the newspaper was part of a chain. The groups are defined as followsindependently owned newspapers with small circulation up to 25,000 subscribersindependently owned newspapers with adult circulation over 25,000 subscriberschain-owned newspapers with small circulation up to 25,000 subscriberschain-owned newspapers with large circulation over 25,000 subscribersFULL CITATIONSoontae, A & Bergen, L. (2007). Advertiser gouge on Daily Newspapers. Journal of Advertising. 36.2 111-122.