Operation Management - Service vs Product Output Essay

Operation Management - Service vs Product Output - Essay showcaseMenu the menu provides a large array of food items, beverages, ice creams and other delicious items that argon highly sought after. Franchise based Model McDonalds follows the franchise based model. In such model, the chief(prenominal) outlets ar being outsourced and small percentages of the franchise are directly owned by the parent company. node segregation Their food articles target and attract the teenagers, mid twenties mostly. For children there are special packages that are heart favorite amongst the kids. Various meals are provided in form of happy meal, jumbo deal and unlike other offers which target and fulfill the requirements of various cadres of the fast food eating people.Pricing Pricing plays an outstanding role in attracting the clients towards itself. McDonalds has always aimed at providing the services in the most reasonable rates, and probably this is wizard of the major reasons it has attracted large number of customers towards itself throughout its history.Promotion Promotion and proper advertisement holds the key towards the advantage or failure of any service or product. McDonalds is no exception in this regard and it is in full aware of the challenges and the motivating of promotion. For this purpose it is in the front row every time there is need for promotion. All over the roads where ever their franchise are based, we see their logos, advertisement banners, billboards informing the customers or so the new services.Market research market research is an essential part of any successful chuck and service. No service can be successful without proper market research. The market research enables get to know the opinion and wish list of the customers. Knowing what the customers want, what is their priority, all lead up to effective merchandise and branding policies.Targeting various customers bench, various products and offers are introduced. Keeping in