Report on Himalaya herbal healthcare

Report on Himalaya herbal tea wellnessc arThe military man(prenominal) aesculapian constancy is genius of the worlds fastest growing industries, absorbing over 10% of gross domestic product of roughly developed nations. It constitutes of broad work offered by various hospitals, physicians, breast feeding homes, diagnostic laboratories, pharmacies and ably supported by drugs, pharmaceuticals, chemicals, medical equipment, manufacturers and suppliers.The medical and health care effort provides enormous employment opportunities to choose from. Apart from using the go of medical professionals, this industry also utilizes the expert services of public policy workers, medical writers, clinical research lab workers, IT professionals, sales/ marketing professionals and health policy providers.SIZE OF THE laborThe United States of the States has one of the largest medical and healthcare industries in the world, followed by Switzerland and Germany. The USAs medical industry compris es of more than 750,000 physicians and 5,cc hospitals. USA witnesses approximately 3.8 one thousand one thousand million inpatient visits and 20 million outpatients visit on a daily basis. Furthermore, the United States of America has the largest workforce i.e. one in every 11 US re placementnts employed in the health care championship.The Global prescription drug market was $550 billion in the twelvemonth 2006. Also, the total health care uses across the world were $4.5 trillion last year. Of which, US solely account for $ 2.2 trillion, $ 2 trillion in OECD countries and remaining $ 0.3 in early(a) countries of the world.MAJOR SEGMENTS OF THE INDUSTRYThe orbicular medical industry is steeply fragmented, comprising of various ancillary sectors namely medical equipment and supplies, pharmaceutical, healthcare services, biotechnology, and ersatz care fors sectors. aesculapian Equipment and SuppliesIt consists of various establishments or units engaged in designing, manufactu ring, merchandising and distributing of surgical and medical instruments, ophthalmic, lab apparatus, electro medical, dental, irradiation, surgical appliances and supplies.Pharmaceutical perseveranceIt consists of several(prenominal) establishments involved in developing, researching, marketing and distributing drugs or medicaments. Globally, the market share of pharmaceutical industry is US $340 billion. The global pharmaceutical sales account for US$ 602 billion, with an annual growth rate of 7%.Healthcare Services fabricationIt includes various establishments traffic in different type of services like testing, outsourcing, compliance, chemical analysis, transcription, quality assurance, validation, and other types of services. The global market share of biotechnology services industry is deserving US $ 50 billion, which is soon evaluate to witness a hike in coming years. Presently, pharmaceutical testing service industry values to US $ 5.9 billion, which is predicted to reac h US $ 9.5 billion by the end of 2009. Microbiological testing service industry accounts for US $ 2.4 billion. Globally, the medical outsourcing services industry accounts for approximately US $ 200 billion.Biotechnology IndustryIt is one of the most research-intensive segments of the global healthcare industry. Biotechnology industry is composed of many establishments, which are engaged in making full(a) variety of biotech products. Biotechnology is primarily being used by the pharmaceutical industry but thither are other industries like agriculture, mining, waste preaching industries as well, which are making continuous use of biotechnology. Biotechnology companies focus on developing methods or products used for preventing, diagnosing and treating dozens of life laborious and chronic diseases. The biotechnology industry has mushroomed since its inception and at present it is equivalent to US $ 50.7 billion. China, USA, India, Australia, and France are the market leaders of bio tech products in the world.Alternative Medication IndustryIt consists of various groups involved in the promotion of different forms of alternative medications and therapies like ayurveda, homeopathy, aromatherapy, massage therapy etc. The total market size of alternative medicine is wanted at US $2.7 billion while global market for handed-down therapies accounts for US $60 billion. dietetic Supplements IndustryAs per the Office of Dietary Supplements, consumers in the USA spent $20.3 billion on dietary supplements in 2004. This comprises of vitamins, minerals, herbs, botanicals, amino acids, whole foods, nutraceuticals, etc, the USFDA regulates dietary supplements differently than the conventional foods and drug products. Regulated by the Dietary Supplement Health and Education Act of 1994 (DSHEA), the manufacturers are responsible for ensuring the safety of dietary supplements before they are marketed. The industry derives much of its demand from growing health awareness, ageing population, consumer spending, and nutrition trends. Bringing out innovative products, effective merchandising and competitive pricing determines the manufacturers profitability. Supplements are sold via supermarkets, drugstores, Internet, mail orders, health food stores, and by direct sellers.KEY GROWTH DRIVERS OF THIS INDUSTRYThere are various factors, which govern the growth of the medical and healthcare industry. Some of the key factors are unbroken investments in research development has resulted in increased productivity and better quality of drugs, medicines, medical instruments, hospital equipment, and other medical supplies used in medical industry.Provides employment to large chunk of human population. United States of America has the largest workforce i.e. one in every 11 US residents employed in the health care business.Increased cost in the medical treatment in the developed nations have driven patients to migrate to Asian countries.Rise in ailments among the ageing p opulation especially in developed nations has led to the increase in demand of variety of drugs or medicines.Innovative techniques of drug discovery and drug development, unexampled cures and treatments, gene testing for insurance, genetic predictions of disease and related issue, human cloning and reproductive technologies are the other key drivers of the medical industry.FUTURE PERSPECTIVE OF THE INDUSTRYThe future perspective of medical industry capturems to be immensely bright and encouraging for this industry in terms of the expected surge in global demand and upsurge in investments. Several trends such as globalization, continuous investments in research and development, newer techniques of drug development and discovery, product proliferation, mergers and acquisitions are the key drivers of this industry.increase corporatization of Private Healthcare in the backdrop of a growing and affluent middle class is an emerging trend that has been pushing the growth of this industry . Health insurance and Medical Tourism are the other signifi open firet trends, which are governing the global healthcare and medical industry. Most of the nations are now emphasizing on the accreditation of medical professionals so as to ensure legitimacy of the services provided by them. Robust advancement in the field of information technology will leave alone critical medical data to be processed and transferred quickly over larger distances, in that locationby saving time of both(prenominal) the patients and physicians in the speeding obstetrical delivery of treatment.WELCOME TO INDIAIndian Herbal IndustryThe Indian herbal market is sharply rising, expecting to hit the INR 14500 crore mark with exports reaching INR 9000 crore by the year 2012. The herbal market has a CAGR of around 25%. India is followed by China as the largest producer of medicinal plants having more than 40 per cent global diversity. The World Health musical arrangement (WHO) has projected that the glob al herbal market will grow to USD 5 trillion by 2050.According to a study on Herbal Industry Biz Potential, currently, the Indian herbal market is worth Rs 7000 crore (USD 1.7 billion) and India exports herbal raw materials and medicines worth over Rs 3600 crore (USD 902 million)THE AYURVEDIC MEDICINE INDUSTRY IN INDIAAyurvedic medicines are produced by several thousand companies in India, but most of them are quite small, including numerous neighborhood pharmacies that compound ingredients to make their own remedies. It is estimated that the total value of products from the entire Ayurvedic action in India is on the order of one billion dollars (U.S).The industry has been dominated by less than a adozen major companies for decades, joined recently by a few others that have followed their lead, so that there are today 30 companies doing a million dollars or more per year in business to visualize the growing demand for Ayurvedic medicine. The products of these companies are include d within the broad category of fast moving consumer goods (FMCG which mainly involves foods, beverages, toiletries, cigarettes, etc.). Most of the larger Ayurvedic medicine suppliers provide materials other than Ayurvedic internal medicines, particularly in the areas of foods and toiletries (soap, toothpaste, shampoo, etc.), where there may be some overlap with Ayurveda, such as having traditional herbal ingredients in the composition of toiletries.The Ayurveda industry is dominated by Dabur, Baidyanath and Zandu, which hold nearly 85% share of the market.Dabur India Ltd. Leads the Ayurveda market as Indias largest supplier and the fourth largest of FMCG products. Daburs Ayurvedic Specialities Division offers a range of medicines ranging from common nipping to chronic paralysis. However, this is only 7% of Daburs total revenue. The famous Chyavanprash from Dabur, owns 70% of the market while the Digestive Hajmola tablets has an 88% share. Damburs Amla Hair Oil, Vatika Shampoo and T ooth powder occupy a major chunk of the marketplace.Kolkata based, Sri Baidyanath Ayurvedic Bhawan Ltd. Is a specialist in Ayurvedic Products and has recently ventured into FMCG markets Its forte was in its supranationally marketed Shikakai (Soap) and range of cosmetic products. Baidyanath has more than 750 products in its Ayurvedic portfolio pulling a sales volume of over 350 million dollars. Similar to the product basket of Dabur, Baidyanath is into massage oils, Chyavanprash and patented Ayurvedic products.Mumbai Based, Zandu Pharmaceutical Works, focused largely on Ayurveda based products. In its 45 million dollars turnover, Zandu drives its entire sales from its chemicals and cosmetic division.In 1934, Bangalore witnessed the birth of The Himalaya Drug caller-up. With over 500 million dollars of net worth, Himalaya has expanded and engraved a footprint into the US soil. Some of its offerings such as the Liv-52 capsules, sayd in India in 1955, are marketed as a liver protecto r and therapy for liver diseases like viral hepatitis.Charak Pharmaceuticals, producer of liquids, tablets, and veterinary products has constantly grown in market share with its newest introduction of the product Evanova, a concoction of 33 herbs and minerals and non-hormonal active ingredients used as a menopause treatment alternative to HRT. Containing a good amount of Soya content, Evanova contains herbs like elective estrogen receptor modulators as well as asparagus root (shatavari), which diminishes the regularity and intensity of hot flashes.The age old Vicco Laboratories incorporated nearly 60 years ago, primarily produces Ayurveda based topical therapies. Its evergreen, Vicco Vajradanti, has deepen its foothold, not only in India but in the US markets too.The newest entrant in the segment, The Emami Group, provides a diverse range of cosmetic and Ayurvedic products. Emamis, Himani line of Ayurvedic products occupies only one hundred ten million dollars of the turnover of th e group. Similar to its competitors, Emami deals with products such as Chyavanprash and herbal oils.Aimil Pharmaceuticals Ltd. Excells in the manufacture and selling of generic and proprietory Ayurveda based medicines. With a meager 20 million dollars of business, its Ayurvedic range comprises of therapeutic products which had received the National Award for Quality Herbal Preparations and National Award for R D. Aimil is well known for its proprietary formulae for hepatitis, diabetes, menstrual disorders, digestive disorders, and urinary diseases.The herbal honey, Chyavanprash dominates the Indian market with 69% market share. Dabur leads the Amla based Chyavanprash product market with Baidyanath, at 11%, and Zandu and Himani (Emami Group) with about 7.5% each. An assortment of stand-alone herbs, traditional formulae, coupled with proprietary medicines make up the herbal Indian market there is also a huge section comprising of the massage oils, shampoos, disrobe creams and other equatorial products.Himalaya Drug Company and Universal Medicaments (UM) in Nagpur, lead the market for such traditional medicines. UM has a JV for production and RD of herbal based products, with Cipla Ltd. and Lupin Ltd. UM is exports both pharma based medicines as well as herbal medicines.locating OF AYURVEDA IN INDIAThe governments of India and NGOs in India have been collecting data on the Ayurvedic remains in India pertaining to the manpower and institutional aspects of Ayurveda which has emerged over the years.60% of Indian physicians deal with non-allopathic systems of medicines. There are 4 lakh Ayurvedic practitioners, while over 1.7 Lakh doctors dealing in Homeopathy. Even though India has over 500,000 medical doctors, similar to that of US, India addresses nearly 4 times the number of patients as compared to the US.Even with the illustration of Universal Medicaments Pvt. Ltd., we can see the depth of product offerings with a herbal base. Some of the formulations develo ped by them are Karnim (Anti-diabetic supplement), Herbokam (Anti-stress formula), Chetak (Stimulant), Tonabilin (Iron supplement), Minitone, U-Gyanetone, and Unicough Syrup. With over 15 main stream proprietary products, they are bit by bit moving away from traditional Ayurveda and adopting newer forms to suit existing trends.Colorado based, Maharishi Ayurveda Products International is the largest supplier of Ayurveda based herbal products to the US and other western countries. Despite the popularity of the learns of Maharishi Mahesh Yogi, and his teaching of transcendental meditation, the company holds a meager market share and a limited staff. The Maharishi has adopted a typical Pharmaceutical company approach where Doctors are attracted by their products and thus, become representatives to spread the message regarding their products.Due to the age old perception in western worlds that traditional medicines cannot be promoted or accepted with ease, there is an increased focus o n individual herbs such as the Indian Ashwagandha. Comparing the product with ginseng, which has been the high hat selling medicinal herb in the international markets, it has earned the name of the Indian ginsengEarlier, the greatest promoted basil from Ayurveda was Centella asiatica, a variety of Brahmi. The herb contained two other non- Ayurvedic herbs with which it gained immense importance and was promoted extensively as an energizer and a tonic for brain related issues. However, a Chinese herb has taken its place collectable to confusion about its source.On the contrary, there are bitter past experiences for many westerners when they make a trip to India which indicates that the problems exist primarily in the source country.Contamination issues and quality control from good metals, pesticides and other materials has become an increasing concern among Ayurvedic factories. Yet a few large ones have managed to invest in testing facilities and quality issues.The Story Kottakkal Arya Vaidya Sala, an Ayurvedic Medical CenterKottackal Arya Vaidya Sala which was founded in 1902 by Vaidyaratnam P.S. Varier is today one of Indias morst revered ayurvedic institutions. It offers Ayurvedic medicines and treatments to seekers all over India. It is a charitable institution offering medicines and treatment. The Arya Vaidya Sala also manages one Ayurvedic infirmary at Kottakkal in Kerala and at Delhi. It also cultivates medicinal plants and manufactures medicines along with conducting research programmes and publishing various literature on Ayurveda. They also run a Kathakali Academy. The founders canvass this traditional medicine under the classical Gurukul system.They also acquired proficiency in the practice of Allopathy. In 1933, in recognition of his valuable services to humanity, Sri P. S. Varier was conferred the distinguished name of Vaidyaratna by His Excellency the Viceroy and Governor General of India.Left Some of the 500 Ayurvedic formulas developed by A rya Vaidya Sala Right Home of S. Varier, the organizations founder.Sri Varier, called the Savior of Ayurveda in the southward passed away in 1944. He had executed a will prior to his demise, which converted his proprietary into a charitable pull, as per the provisions of its founders will Arya Vaidya Sala functions as a charitable trust.Ayurvedic Natural Health Center, Goa, IndiaTodays Ayurvedic health care services aspires to add to tourist from across the world. Although herb products can be taken everywhere, the services of Ayurveda are epitomized by the week-long Panch Karma regimen which are obtained by staying at a special clinic. The Ayurvedic Natural Health Care Center is a group of sites in Goa where people can visit for two weeks to experience a wide range of therapies. The Ayurvedic system is particularly focused on cleansing and detoxifying approaches and uses numerous methods for promoting emptying and relaxation this involves the application of medicated oils and he rbs.This center was established only a few years ago by Dr. Gopala Krishinan Valiyaveetil. He belongs to a family specializing in Ayurveda and he has obtained his innovation in Ayurveda from his parents.BREAKING OUT OF THE SLUMBER- AWAKENING INDIAIndia holds centuries old treasure of well practiced and well recorded wisdom of traditional medicineThe basic requirements for gaining entre into the rest of the world include well-documented traditional use of single-plant medicines, Medicinal plants free from pesticides and heavy metals. Herbal drug development is possible only through the overstatement of standardized innate products. The health care systems are going to become more and more expensive hence we have to develop methodologies to essentially introduce and integrate herbal medicine system in mainstream health care.There is a huge scope for India also to emerge as a ahead(p) player in the global herbal product based medicine. Drugs manufactured in accordance with princip les of Ayurveda, Siddha and Unani can reach new horizons. The need is to make them the best in the world by maintaining their quality and efficacy.There is nothing to stop ayurveda and herbal sciences from competing with the modern medicine with its virtues added advantages, fewer side effects and lower costs.THE Indian HEALTHCARE MARKETIndia Spends US $ 22.7 Billion On HealthcareHEALTHCARE MARKET (2005 VS 2025)Healthcare is the third largest growth segment in IndiaTHE CURRENT STATUS OF HEALTHCAREOut of pocket semi-urban and rural expenses higher than UrbanDRIVERS OF GROWTHIncreasing health awareness, Increasing spends on healthHealth Insurance sagacityIncreasing disease burden lifestyle diseasesAwareness of healthcare and preventive careEmployer provided healthcareCommunity based health plansINDIA PREFERS PRIVATE PROVIDERSPrivate expenditure as % of total expenditure on health 82.7 (2004)MAJOR PLAYERSHealthcare services is highly unorganised segment in IndiaABOUT HIMALAYAThe Him alaya Drug Company was founded in 1930 by Mr. M. Manal with a clear vision to bring Ayurveda to society in a contemporary form and to unravel the mystery behind the 5000 year old system of medicine. The Himalaya Drug Company is a leader in the Indian phyto-pharmaceutical (Ayurvedic) products ever since its founder M Manal, while visiting Burma in 1930, notice how elephants were pacified and developed the worlds first anti-hypertensive drug, Serpina.It offers a wide range of pharmaceutical, personal care, consumer and animal health products. Over 300,000 doctors around the globe have endorsed Himalayas products and consumers in over 70 countries rely on Himalaya for their health and personal care needs.The company has pioneered the use of modern science to rediscover and validate the secrets of Ayurveda, the centuries-old Indian system of medicine. It employs cutting edge-technology to ready pharmaceutical-grade ayurvedic products. Himalaya is dedicated to providing the highest qua lity and consistency in herbal care products and the company was also awarded the ISO 9001-2000 certification in 2003.Himalaya has always focused on developing safe, pictorial and innovative remedies that will help people live safe and healthier lives. Himalayas history is one of innovation through research. The company believes that ideal healthcare system lies in the synergy in between ayurveda and modern science. Himalayas constant endeavour is to create innovative products that satisfy the health and personal care requirements of contemporary living. massTo bring Ayurveda the source of innate(p) medication, to the society in a modern-day form and to untangle the mystery behind the 5000 year old system of medicine. complaintEstablish Himalaya as a science based, problem solving holistic brand with its source entrenched in the ancestry of nature and characterized by trust and healthy lives.Not just now consider the local markets but also broaden their horizons across regions ( worldwide) with a long term in-depth approach, by adopting the highest ethical standards at each step.Value, consider and utilize the inputs of all the stakeholders of the Himalaya family to garner the seed to shelf policy. The focus is on adopting eco friendly practices to support the environment that we live in.The employees are expected to support the Himalayan promise of exceeding consumer expectations each and every time.PRODUCT SERVICESHimalayas products can be broadly classified into 3 main ranges to witHealthcareHealth maintenance, eye care, skin care, cardiac care, immune booster and cough controlPersonal CareHealth care, oral care, hair care, skin care and baby careAnimal HealthDaily care products for sensitive cats and dogsEach of the products under the categories mentioned above are ayurvedic and have no side effects after use.Constant innovation has been the mantra of the management at Himalaya. Himalaya has had some exceptional innovative products in its product offe rings that has helped it grow in stature. Some of the most successful innovations that have helped Himalaya become the leaders in Herbal Healthcare are as followsSerpina Derived from the plant serpentina. It was a infixed tranquiliser with anti-hypersensitive properties. Was the world first natural hypersensitive medicine launched in 1930.Liv. 52 An apt example of innovation at Himalaya. The RD department was given the job to come up with a natural remedy that improved liver function as that was the main concern of people thus in 1950. The team came up with a natural medicine that became the hallmark of innovation. Today, 1 billion tablets and 13 million syrup bottles of Liv. 52 are sold annually across the globe.Bonnisan A sweet tasting natural paediatric digestive tonic introduced in 1972. Soon after launch it became the leading brand in its category and today is Indias number 1 paediatric digestive product. On further research in Malaysia, Bonnisan also helped cure the long standing asthama problems in several preteens.Reosto A unique herbomineral preparation that slows wad loss and strengthens bone. The plant hormones that are present present in Resto influences the bone formation and also minimizes the risk of fracture cased by osteoporosis.Menosan It is an ideal alternative to Hormone Replacement Therapy. Menosan helps women during the menopausal and post menopausal stages. The plant derived hormones i.e. phytoestrogens are completely risk free and help women cope with the menopausal discomforts and mood swings.PureHands A herbal sanitizer that kills 99.9% of the germs and prevents infection. The germicidal action on Neem, freshness of lemon and softening action of hrivera has helped this product gain acceptance in the market.Himplasia A product that was launched in 2002 to help aged men deal with the prostrate problems. This is a natural product with no side effects and men could start taking this medicine early and hence restrict the growth o f the prostrate.Hair Loss Cream This product helps reduce hair loss, stimulate hair growth, increase hair oppressiveness and improve tensile strength of hair. The regular use of this product lead to a 20% reduction in hair loss in just 2 weeks.In their effort to do something good for the society, Himalaya has also forayed into many community services and corporate citizenship programs, which are a part of their corporate mixer responsibility. This has been broadly classified into Health, Education, Community and Environment. Himalaya has constantly been investing in Training, Education and community welfare projects. They have taken the global finis practices, contract cultivation techniques and rain water harvesting techniques to the farmers. Partnerships with companies like Shristhi Special Academy (NGO) and IDEI has helped them walk an extra mile towards community services.GLOBAL PRESENCEHimalaya has grown from being an Indian Ayrvedic brand to a global player with its produc ts being well accepted in more than 70 countries. It has a sound base in USA, nitty-gritty East, Europe and Asia and has been diversifying its base rapidly.Himalaya went onto instituting a global company in the name of Himalaya Global Holdings Ltd. which is a parent company of the Himalaya Drug Company worldwide.The company has its offices strategically located in 7 regions through which they reach across to 71 countries. One of the offices in Bangalore (India) extensively looks into the pharmaceutical operations for India, Russia and Asia Pacific while other office in Bangalore looks into only the consumer products.They have their other offices inEurope Latvia, Middle East Dubai which also caters to the South African regionU.S.A. Texas Houston which caters to USA, Canada, Mexico, South America and the CaribbeanSingapore This office caters to East Asia and South PacificJohannesburg This office caters predominantly to South AfricaHIMALAYA NEW INITIATIVESHimalaya has come up w ith State of the art Retail Outlets that cater to only Himalaya Products. This is a strategy adopted by Himalaya to entice customers to buy more Himalaya products. This chain of exclusive Himalaya stores is a retail strategy adopted by the company to increase the accessibility, visibility and enhance the consumer shopping experience. In the fiscal year 2006, Himalaya has 92 exclusive retail stores and the number has been increasing ever since.These retail stores also act as crucial information centers where the customer queries are answered by trained managers. Also, these outlets are electronically linked to a Customer family relationship Management (CRM) Cell, which is assisted by a team of medical doctors who respond to specific customer health queries.Customer Interaction Management Himalaya outsourced the entire integrating project to a company called Talisman. CIM has helped Himalaya respond to the queries from the customers, doctors and distributors. The main advantage of outsourcing CIM was that they got the module up and running in 2 weeks. Hence, all the queries were catered to and the expertise of Talisman helped them realize and strong and fool proof CIM. Also, the work load has been reduced as the primary scanning is done by customer service representatives of Talisman and then the calls / emails are forwarded to the in-house people.SWOT HIMALAYAStrengthsWeaknessLarge Product ProfilePresence across the globe with strong brand valueGreat control over the supply chain across the various countriesCertifications from US Food and Drug Administration for Research and DevelopmentFirst company to develop 100% herbal Child Care Products.Very few suppliers for the botanical materialsLack of proper infrastructure to transport and stock the botanical raw materialsTechnology is older / superannuatedShare of India in the World Pharmaceutical Production is 1.2% which is quite low as compared to the Population which is 16.1% of world population.Opportuniti esThreatsIn international market there is high growth potentialGrowing demand for Ayurveda and Herbal productsUnorganised rural markets with low penetration of herbal medicinesIncreasing use of OTC productsAddition of newer markets due to globalisationHigh degree of competition among existing playersHigh manufacturing and processing costsSubstitutes from alternative therapiesShift from process to product patentsHigher entry costs in newer marketsHigh competition from generic productsFew discoveries with high costs on RDINNOVATION THEORIES HIMALAYAThe times for students of innovations have never been better more promise or more challenging. Every speech after speech at AGMs and business schools world over the word transmutation is ubiquitous. A critical name and address is to apply innovation concepts to real time issues. Competitive advantage is gained and maintained through innovation. Innovations may not even have to be break through. Innovation is a change in the thought proc ess of doing something or it is the useful application of new inventions or discoveries. Innovation can be defined as the application of knowledge to create additional value and wealth.Effective innovation is achieved by applying existing knowledge in new and different ways. Innovation can involve significant disruptive change to business and economic structures, or alternatively it can be a process of continuous and incremental business development.But what innovations really are is the truth that Innovations bring about change in the way we live life. An invention may be the creation of something that the world has never seen before but an Innovation is what helps commercialise and metamorphose that invention to become a widely used benefit