Buffalo Wild Wings Essay - 1286 Words

Buffalo Wild Wings: Situational Analysis Buffalo Wild Wings: Situational Analysis Background Buffalo Wild Wings (BWW) is a well-known restaurant chain in the U.S. that was founded in 1982 by Jim Disbrow and Scott Lowery (Whitfield, 2012). Located in 47 US states, BWW has more than 800 outlets, more than half of which are franchising (Stern, 2012). In 2010 the company opened its subsidiary in Canada. Total company’s assets have approximately $500 million (Stern, 2012). BWW restaurants specialize in chicken wings under unique sauces. The outlets also have sport bars with large menus including various salads, burgers and appetizers. For the visitors, in the restaurants big TV screens have been installed to allow everyone watch popular†¦show more content†¦The restaurant commits itself to franchisees and stakeholders in helping to achieve superior financial results and sustainable performance and development opportunities. Thus, the corporate mission and its core values are instrumental to the company’s success. Industry Analysis The industry is made up of full service restaurants, which provide take out and entertainment services along with food services (Southward, 2013). The food service industry is extremely competitive, in which BWW is constantly increasing and improving its brand image, recognition and loyalty. The actual major industry concerns are rising food and labor costs. Rising costs have forced restaurant chains to increase prices for meals. In the recent years, BWW restaurants are affected by the economic downfall (Southward, 2013). People began eating out less as a whole and restaurants have had to use new techniques and solutions to draw more guests. BWW is undertaking various steps to fight the economic crisis. For instance, twice a week they have specials on two types of chicken wings: traditional and boneless ones at fifty percent off. This tool has been an effective in attracting more guests. The company is also utilizing such measures as distribution of coupons with $5 discount or a coupon for 6 free wings in BWW (Buffalo Wild Wings Marketing Plan, n.d.). Additionally, to entertain their guests and make their visit to the restaurant more enjoyable, BWW is using modern technology. ItShow MoreRelatedNotes On Buffalo Wild Wings1210 Words   |  5 PagesBuffalo Wild Wings Buffalo Wild Wings first opened their doors in 1982 with one restaurant in Columbus, Ohio and has grown into a popular, mainstream restaurant with a store in every state in the United States. They have even begun to open up stores around the world. Their slogan is â€Å"Wings. Beer. Sports.† This restaurant prides itself on being the ultimate place to gather with friends to grab some excellent wings, drink one of their many beers on tap, and watch sports. (About Buffalo Wild WingsRead MoreNotes On Buffalo Wild Wings1209 Words   |  5 PagesBuffalo Wild Wings Buffalo Wild Wings first opened their doors in 1982 with one restaurant in Columbus, Ohio and has grown into a popular, mainstream restaurant with a store in every state in the United States. They have even begun to open up stores around the world. Their slogan is â€Å"Wings. Beer. Sports.† This restaurant prides itself on being the ultimate place to gather with friends to grab some excellent wings, drink one of their many beers on tap, and watch sports. (About Buffalo Wild WingsRead MoreBuffalo Wild Wings Essay1580 Words   |  7 PagesAs the Buffalo Wild Wings website famously states, â€Å"It all started with two guys driven by hunger (Buffalo Wild Wings).† In the year of 1981 two men by the names of Jim Disbrow and Scott Lowery made the move to the state of Ohio after previously residing in Buffalo, New York. After yearning for the famous buffalo wings they would normally find back home, these two gentlemen had no choice but to open a restaurant and share the del icious delight of Buffalo style chicken-wings they had only encounteredRead MoreBuffalo Wild Wings Mission Analysis9613 Words   |  39 PagesBuffalo Wild Wings Mission Analysis Gavin Thomas Introduction In 1982, Jim Disbrow and Scott Lowery opened up their first restaurant and called it â€Å"Buffalo Wild Wings Weck† near the campus of The Ohio State University. The two entrepreneurs grew the restaurant to thirty-five restaurants over the next twelve years. Unfortunately, the cost of the growth was potentially bankruptcy-inducing debt. In 1994, Sally Smith became Chief Financial Officer and two years later became Chief Executive OfficerRead MoreStrategic Audit: Buffalo Wild Wings3651 Words   |  15 PagesBuffalo Wild Wings (BW3) Ticker - BWLD Strategic Audit Proposal Buffalo Wild Wings is currently the leader in serving Buffalo wings and beer where customers get to enjoy their favorite sporting events. The financial performance of BW3 has been nothing short of excellent. Their sales have increased by 10% while BWLD shares have increased 29% in the last year alone. Their major strategy to continue this growth is entering new demographics in the US, Canada, and soon the UK. A possible threatRead MoreBuying A Buffalo Wild Wings Franchise Fee853 Words   |  4 Pagesfranchise that is growing in popularity is Buffalo Wild Wings. Although it is growing in popularity and success, is purchasing a Buffalo Wild Wings’ franchise worth it? The first question one must ask is about the initial franchise fee, the amount a franchisee pays up front when obtaining a franchise. Buffalo Wild Wings’ franchise fee is $40,000. This fee covers a variety of services provided by the franchisor. When looking for a location, Buffalo Wild Wings provides site selection assistance and guidance;Read MoreBuffalo Wild Wings Financial Performance Analysis Essay1000 Words   |  4 PagesTO: Buffalo Wild Wings CEO FROM: Vice President of Strategic planning of Buffalo Wild Wings (ID: -6775) DATE: October 20. 2016 SUBJECT: Buffalo Wild Wings Financial Performance Analysis This report will analyze the financial performance of Buffalo Wild Wings (BWLD) with respect to its competitors during the years 2014 and 2015. It will also intend to provide actionable proposals for BWLD’s future development. An in-depth financial analysis will be done in order to decide which company has theRead MoreThe Origins Of The And The Buffalo Wild Wings Across The Street After Meetings1323 Words   |  6 Pagesleader. One of the oldest members, he is a longtime Warhammer player with over 10 years of experience. Many members turn to Red for minor rules questions that arise during games. Aside from Warhammer, the group will do things like eat at the Buffalo Wild Wings across the street after meetings. Several of the older members are married, with Red even talking to his wife on the phone during a game. The joining process is simple. One must only ask, and all are welcome. Members range from having aboutRead MoreDesigning A Building Or Interior Design For Lure C ustomers1660 Words   |  7 Pageshelp bring more people into a place. Buffalo Wild Wings use all three of these strategies to attract its customers, mainly targeting those who have a love of sports. The way a store or restaurant looks and is set up can often affect people’s opinion of the business and can even determine who shops or eats at the location. When looking for restaurants the first thing one sees is either the sign or the exterior of the building. The colors of Buffalo Wild Wings are yellow and black which creates aRead MoreThe Chicken Coop Is A Sports Bar1258 Words   |  6 Pagesamount of business as well, because we use a unique candied pickle to provide our customer with a sweet taste. The Chicken Coop is known for frying up our wings to the perfect creation for our customers. We offer multiple different sauces made with different flavors and dry rubs to make our customers mouth water before they even take a bite. Wings are not the only bar food we offer, we have a wide variety of other food options so our customer can choose freely and conquer their appetite. We offer