An organisational case study Assignment Example | Topics and Well Written Essays - 1250 words

An organisational case study - Assignment Examplestrategic formulation which is a key comp binglent of organisational entrepreneurship entails the ontogeny of business mission, decisions both long edge and short term objectives, and prioritizing strategies (Karami, 2003). Dana (2004) notes that it is associated with deciding which resource is for what and in what amount, the process of entering international market or issues related to mergers with suppliers or sales agencies to diversify operations. Strategic formulation in business thus involves the science of any strategy formulation process which has marked phases that are time-bound. Focus on Southwest Airlines This wallpaper examines Southwest Airlines using SWOT Analysis in understanding its market penetration and product development strategic frameworks. It in addition draws the way forward for the airline to remain competitive. Bohm (2008) agrees that SWOT analysis has been utilize to rate and identify a number of are as in project formulation and Southwest is not an exception. The framework is used in mapping out the Strengths, Weaknesses, Opportunities and Threats. Indeed, it is used to formulate strategic plans and crafting solutions to control situations. All these predominantly bind an in-depth analysis of external environmental factors that affect the market and operations of Southwest Airlines (Bohm, 2008). ... outhwest Airlines One such is the fundamental lawal structure which focuses on the operate of information and responsiveness to client-related issues (Bohm, 2008). Southwest has often demonstrated quick chemical reaction to client issues e.g. flight delays. Besides, the organizational organ gram is such that the pecking order is clear therefore the flow of information to those responsible in handling it is promptly facilitated for corrective action (Price, 2007 Mentges & Renga, 2010). Beyond this the strength in communication is further compounded by the fact that Southwest Airl ines has an optimally utilized website. It was indeed one of the first airlines to have a fully fledged website to create widespread customer awareness on its services. However, one of the websites weaknesses is that fares are not clearly outlined to enable customers make informed decisions safe by the click of the mouse (Price, 2007). Regardless, it is reported that the airline has the largest pool of website visits. It is also highly ranked with the scoop up profitability record in the American market. The website also has a magazine that has caught the attention of many thereby bringing with it more customers (West, 2005 Joyner, 2006). In regards to the internet use Hoffman et al. (2001) believes that the company is on the right footing attached that this is the information transformation age. The second way of examining internal analysis of strength and weaknesses is by looking into the organizations planning. Daft (2008), states that the point is to examine the feasible long and short term arrangement or map of action concerning for example the human resources. In this regards Southwest Airline is on top of its game. It also plans its flight operations well in advance and appropriately communicates